Inside Formula 1: Business. Lifestyle. Power.
Circuit Preview 2016 – Belgium
The Eau Rouge is probably the most famous corner in Formula One™. MERCEDES AMG PETRONAS driver Nico Rosberg: „It`s high speed, takes a lot of determination and self-confidence“. Nico joins James Vowles, the team`s Chief Strategist, to discuss the famous…
Powering into the future
Powering the future: Recently Mercedes executive technical director Paddy Lowe stated that with the current power unit regulations ending in 2020, discussions should begin on what will power our formula into the next decade. Click here to subscribe to our print…
My Fantasy F1 Team: Jon Wilde
Jon Wilde is a motorsport journalist with aspirations of finding a way into the business world of the Formula 1 elite. With more than 10 years of experience in strategic procurement and corporate strategy, Jon brings a business-minded philosophy to…
The Holy Grail for sponsors
Charlotte Smith, Account Director at Synergy Sponsorship, has been at the company for over 3.5 years. She has worked with Formula 1 clients including Martini and Mercedes, as well as across other sports including rugby, football, athletics and tennis. We…
Five Ways To… look at Formula 1 cars
Paolo D’Alessio supplies various motorsport publications with articles and detailed technical drawings of Formula 1 cars. In 1993, he also founded an industrial design firm and since then has been producing watches, bikes, means of transport, helmets, sports glasses and…
Flying, yachting and racing
Below is our interesting Q&A with Natalia Langsdale, Founder of Bright Creativity, a Marketing Consulting & PR company. Natalia has successfully worked directly in both yachting and private aviation sectors, so we at Paddock magazine were truly eager to hear…
Over the pond
Over the pond: it’s always a pleasure to talk to Bria Learst, CEO of QuintEvents. We take time to pick his brain about Formula 1 hospitality. Click here to subscribe to our print edition! Talking about QuintEvents’ hospitality, what is most…
Social media: The new Formula 1 partner
In the last three years, Formula 1 has seen how its number of viewers has plunged. In contrast, the income for television rights has increased since the broadcasters that cover the sport are, mainly, Pay-TV networks. However, the unfinished business…
Engineers of the future
Back in April 1994, at the London UK Head Office of Accenture (then Andersen Consulting), the Motorsport Industry Association was launched. There were many reasons why I felt that such an organisation was long overdue, the primary one being a…
Circuit of arts
This September, as Singapore gears up for the Formula 1 race, Singapore Arts Circuit, a new player on the busy social calendar is looking to repurpose the fast cars and high-stakes glamour for a cause that combines motorsport and art.…
Could further hybrid development bring more manufacturers to F1?
Over the years we’ve seen many different car manufacturers come and go in Formula 1; Alfa Romeo, Maserati, Jaguar, Toyota and even Bugatti have made attempts to succeed at the pinnacle of motorsport, there are some that have fallen by wayside…
The hospitality station
The European part of the Formula 1 season sees both Red Bull Racing and Scuderia Toro Rosso setting up their headquarters in Red Bull’s own Energy Station, which welcomes F1 businesspeople, celebrities and other enthusiasts to enjoy some high-end racing. This spectacular…
