Inside Formula 1: Business. Lifestyle. Power.
The cycle of Formula 1
By Elle Haus | This year the Sauber name graces the Formula 1 entry list for the 25th consecutive season, an impressive accomplishment in the cut-throat world of motorsport’s elite. I was lucky to sit down with Team Principal Monisha…
The Mercedes – Simplex
The Mercedes Simplex from 1902 is the great-grandfather of all racing cars and supersport cars. His technical innovation is considered as a quantum leap in regards to automotive development. Mercedes-Benz Classic brings four historic Simplex models on the legendary hill…
Russian Grand Prix – rendezvous on the Black Sea
Smooth tarmac, high fuel consumption, every type of corner: that’s the Russian GP. Click here to subscribe to our print edition! Next weekend’s race will be the fourth running of the Russian Grand Prix. But if you think that single-seater racing…
My Fantasy F1 Team: Stephen Camp
We turn to one of our own contributors and friends, Mr Stephen Camp, to share his fantasy Formula 1 set with us. Stephen is a truly dedicated and insightful motorsport journalist and blogger, so we were eager to read his…
Formula 1: From down under
The Formula One season got off to a great start in Melbourne a month ago. The Australian Grand Prix is always a great one to kick the new season off. It remains and should remain, in my view, the best…
Gossip Grip: April 2017
By Kunal Shah and Mithila Mehta | Mercedes seem to be the quicker car, but Ferrari isn’t too far behind. In fact, they’re fast enough to outwit Mercedes and snatch victories! Click here to subscribe to our print edition! This was…
Florian Fude: “Luxury experiences are pure, live, emotional”
“Our job is to make you look good”, says the website of TMI, a company for marketing and event solutions. Today we welcome Florian Fude, Managing Director to hear his thoughts on the situation in the business of racing hospitality…
My Race Week: Tom Cooney, KHP Consulting
Providing a general outline of what constitutes a standard Formula 1 Grand Prix weekend for KHP Consulting is not easy. In fact, it’s kind of impossible. The only consistent theme of a race weekend for the team is one of…
Bahrain Grand Prix – Social comments – Kimi
“You and me are in agreement, we think the same way about a lot of things and that’s the most important thing.” Kimi Raikkonen and his race engineer Dave Greenwood get on really well and not just when it comes…
Mercedes-AMG Petronas Motorsport announces new partnership agreement with TIBCO
Mercedes-AMG Petronas Motorsport is delighted to welcome TIBCO Software Inc., a global leader in integration, API management and analytics, to the team in a new partnership agreement. Click here to subscribe to our print edition! As an Official Team Partner, TIBCO…
Brembo Brake Facts – Bahrain
The hardest braking point on the Bahrain International Circuit is at turn 1. The driver has to slow down around 249 km/h over just 69 meters. The calculated brake energy involved is 2,427 kW. The driver is subjected to 4.8…
Moving On Up: Emma Selway
Paddock Magazine is joined today by Emma Selway, who is a durability test driver with McLaren Automotive. This dedicated individual already managed to try herself as a professional racing driver and a performance driving coach, so we decided to ask…
