Inside Formula 1: Business. Lifestyle. Power.
The luxury of safety
NetJets is the world’s leading business aviation company. Launched in Europe in 1996 and backed by Warren Buffett’s Berkshire Hathaway, the Fractional Ownership Programme provides unmatched freedom and flexibility – all the advantages of owning a private jet, with none…
Brembo brake facts – Japan
The hardest braking point on the Suzuka International Racing Course is in front of turn 16. The driver has to slow down around 228 km/h over just 65 meters. The calculated brake energy involved is 2,182 kW. The driver is…
Re-capturing Formula 1’s authenticity
Simon Chadwick is Professor of Sports Enterprise at Salford University Manchester, where he’s also a Co-Director of the Centre for Sports Business. In addition, Simon is a Senior Fellow of the China Policy Institute at the University of Nottingham and…
Unlocking true fan engagement
Tom Spencer, Owner of Apex Racing PR, discusses the common mistake that many teams are making with their fan engagement efforts and the value that they can unlock by adopting a new approach. Click here to subscribe to our print edition!…
My Race Day: Kate Walker
Kate Walker, a respected freelance journalist (New York Times, Financial Times, ESPN and motorsport.com) is here today to share her typical Formula 1 Sunday with the Paddock magazine. Click here to subscribe to our print edition! 7am. I usually either make…
The three P’s of Formula 1: Points, Penalties and Prizes
The 2017 Italian Grand Prix served to highlight once again that current Formula 1 regulations around grid penalties for exceeding allocated allowances of power unit components over a season are not fit for purpose. With drivers, teams, and the media…
Mika Salo: six races for the Prancing Horse
There are drivers in the history of Formula 1 who didn’t achieve a lot in terms of results – still, they are remembered for one or another reason. Mika Salo was called in as a substitution for Ferrari when Michael…
Ferrari renews Marlboro partnership
A brief press release issued this morning announced that “Scuderia Ferrari has renewed its multi-year partnership with Marlboro (Philip Morris International)” thereby continuing the “collaboration of over 40 years”. Click here to subscribe to our print edition! The tobacco company’s association…
Using a sniper rifle in sponsorship acquisition
With approximately 5 million businesses in the UK, 1.5 million of which are registered as Limited Companies, it shouldn’t be too difficult to find a few interested in becoming a sponsor! Then why am I always being asked by sponsorship-seekers…
Technical illustrations by Paolo D’Alessio
Once again we have Paolo D’Alessio to share a few technical illustrations of Formula 1 cars with us, and this time it’s a Ferrari! This is a great book with loads of exclusive pictures never seen before! We are excited…
Behind The Scenes Talent: Rob Sinfield
We meet Rob Sinfield, F1 Columnist at DriveTribe.com and creator of www.GrandPrixDiary.com to chat to him about how he sees the sport and business of Formula 1 evolving. You can find Rob on Twitter – @GrandPrixDiary. You constantly work with…
Technology Corner: the role of a Data Engineer
We are joined today by Jordan Bird, a 17-year-old budding Data Engineer with substantial experience, who is kind enough to share his insights about what the role of a Data Engineer is. Be sure to check www.jordanbirdblog.wordpress.com! Click here to subscribe to our…
