Inside Formula 1: Business. Lifestyle. Power.
Renault Sport Formula One Team and LEGO France join forces at L’Atelier Renault
LEGO and Renault Sport Formula One™ Team have formed a major partnership driven by a passion to mark the 40th anniversary of Renault’s involvement in F1. Click here to subscribe to our print edition! L’Atelier Renault is to display a full-sized…
Lewis celebrates the championships with his colleagues at Petronas
Lewis Hamilton came to Kuala Lumpur today to thank the Petronas family for their continuous support throughout the season. The Title Partner of Mercedes AMG Petronas Motorsport played a crucial role in this year’s historic success of the Silver Arrows.…
Nicholson Yachts: Boutique creativity
Karen Kelly Shea, President and CEO of Nicholson Yachts, opens up about the yachting industry, possible Formula 1 ties and how being small has worked out great. Click here to subscribe to our print edition! How would you describe your line…
Limitless potential
A newly-formed unit of QuintEvents, America’s industry-leading travel/event/experience company, QuintEvents International houses the company’s Formula 1 business, and Keith Bruce, a veteran of the sports and event industry, is leading the Formula One Experiences organisation serving all 20 Formula 1…
Renault’s Cyril Abiteboul: “A lot of things are going to happen over the winter”
By Ryan Werner | Paddock magazine caught up with Cyril Abiteboul, Renault Sport F1’s Managing Director and asked him a few relevant questions. You will be providing engines to McLaren next season; after this, will you consider them your main…
Q&A with Adam Jacobs, Haas F1’s Chief Marketing Officer
By Ryan Werner | It’s very interesting to meet Adam Jacobs, Haas F1 Team’s Chief Marketing Officer and discuss how the team is doing from a marketing perspective. Adam has been with Haas F1 for three years already, joining the…
Top 5 circuits Formula 1 could visit
Formula 1 treks the world over to some very special places, but often there’s a feel like something is missing when it comes to circuits on the calendar which don’t fully capture the essence of the sport for one reason…
SiriusXM: “Our F1 coverage will extend beyond the 2018 season”
By Ryan Werner | Recently Formula 1 announced that they signed a multi-year broadcasting agreement with SiriusXM, the popular satellite radio, and a representative of the company agreed to answer a few of our questions just before the Grand Prix…
The Strategy Behind… being different.
The feedback that I receive from sponsorship-seekers across so many sports tells me that for most people, the toughest part of the acquisition process is getting a meeting with a targeted company at an effective level. Click here to subscribe to…
Q&A with Eric Boullier, McLaren’s Racing Director
By Ryan Werner | The day before the race at Austin, the Paddock magazine had an opportunity to interview Eric Boullier, McLaren Formula 1’s Racing Director, who was brought on board in 2014, but has been closely involved in Formula…
What Jenson Button’s loss of interest in Formula 1 means to his career
Jenson Button is considered one of the best Formula 1 racers in the world. However, the 37-year-old stated in a recent interview that his passion for F1 racing is now gone due to his father’s death in 2014. Button served…
Brembo Brake Facts – USA
The hardest braking point on the Circuit of the Americas is in front of turn 12. The driver has to slow down around 246 km/h over just 70 meters. The calculated brake energy involved is 2,292 kW. The driver is…
