Inside Formula 1: Business. Lifestyle. Power.
If I Ran F1: Jonathan Legard
A known and respected Formula 1 commentator, broadcaster, presenter and journalist Jonathan Legard shares his take on what he would do if he ran the sport of Formula 1. Click here to subscribe to our print edition! They always say that…
2018 Formula 1 Season Preview
What will the 2018 Formula 1 season hold for us? More of the same? Mercedes and Hamilton at the front, Ferrari looking threatening but never really getting close enough to open their DRS to challenge for the championship, and Sauber…
South African Grand Prix: 25 years of silence
From 1962, the South African GP was a stable point in the early months of the Formula 1 season. The last Grand Prix race there was run 25 years ago – and there is almost no chance of a return.…
Legal Column: The quick progress of the new overlords
By Simon John O’Brien and Robert J. Lack | It’s been just over a year since Liberty Media Corporation completed their purchase of Formula 1 at an $8 billion enterprise value. At the time of the purchase, Formula 1, as…
Respecting a circuit: Q&A with the head of the Canadian Grand Prix
We had the pleasure to catch up with the President and CEO of the Canadian Grand Prix, Mr François Dumontier. Mr Dumontier, what’s your personal relationship with the Formula 1 Canadian Grand Prix and the circuit? Well, I started working…
Season Preview of 2018
Paddock magazine is now working on its Season Preview edition, which will include a special report about each and every Formula 1 team’s preparations for the 2018 season. Click here to subscribe to our print edition! Formula 1 2018 kicked into…
Sponsorship: new strings in the bow
Formula 1 remains one of the premier marketing investment opportunities for companies around the world. Inherently, brands have invested in Formula 1 partnerships because of three key strengths that have been built and refined over time. Let’s explore what they…
My Race Day: Adrian Taylor
VIAGP’s New Business Development manager Adrian Taylor shares his typical Formula 1 race Sunday with the Paddock magazine. A Formula 1 Grand Prix for us is quite a relaxing day. The main business meetings arranged for the weekend take place…
Q&A In The Paddock: Mario Isola
We sat down with Mario Isola, Pirelli’s racing manager, to talk about his expectations for this new year and the fresh future of Pirelli within the Formula 1 competition. Click here to subscribe to our print edition! Mario, what are your…
The strategy behind… securing a renewal
In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates across a wide range of sports. Their needs are often different, but the one thing that everyone agrees upon is…
Richard Mille becomes Premium Partner of the Alfa Romeo Sauber F1 Team
The Alfa Romeo Sauber F1 Team is delighted to announce that the Richard Mille brand has joined us as Premium Partner for the 2018 FIA Formula 1 season. Click here to subscribe to our print edition! Richard Mille was founded in…
Max Verstappen on why losing is the worst in Formula 1
Dutchman on new rule changes and why he misses Ricciardo’s smile in off season. Click here to subscribe to our print edition! Max Verstappen is looking forward to getting back into the Red Bull Racing F1 cockpit this season after a…
