Inside Formula 1: Business. Lifestyle. Power.
65. Keith Bruce
Age 56 Occupation President Company F1 Experiences Country USA Position Last Year Up When it comes to turning global sports into unforgettable spectacles, few have the résumé that Keith Bruce brings to the grid. With over 25 years in international…
Five Reasons Why You Should Attend a Formula 1 Race in 2025
Formula 1 isn’t just a sport—it’s a spectacle. From the moment the engines roar to life to the final champagne spray on the podium, a Grand Prix weekend delivers adrenaline, glamour, and unforgettable memories. Whether you’re a lifelong fan or…
Liberty Media acquires QuintEvents
Liberty Media Corporation (“Liberty Media”) (Nasdaq: LSXMA, LSXMB, LSXMK, FWONA, FWONK, LLYVA, LLYVK) announced today that it has entered into a definitive agreement to acquire greater than 90% of QuintEvents, LLC (“Quint”) in a transaction valuing the company at $313…
72. Keith Bruce
Age 57 Occupation President, F1 Experiences Nationality American Position Last Year 76 Keith Bruce brings 25 years of global sports and event management industry leadership to QuintEvents. Most recently, Keith was the CEO and President of the Super Bowl 50…
An interview with Keith Bruce, President of F1 Experiences
F1 Experiences is your official full-service travel provider, which enables you to experience the world of Formula 1 like never before. We spoke to Keith Bruce, President, International of QuintEvents, the organizer company behind F1 Experiences. As head of the…
QuintEvents and Formula 1 extend their corporate hospitality partnership
QuintEvents and Formula 1 have announced a multi-year extension to their official partnership, F1 Experiences, offering unique and exclusive fan package experiences and trackside hospitality. The successful F1 Experiences programme will continue with innovative offerings for fans, as crowds return…
76. Keith Bruce
Age 55 Occupation President, F1 Experiences Nationality American Position Last Year 91 Keith Bruce brings 25 years of global sports and event management industry leadership to Quint. Most recently, Keith was the CEO and President of the Super Bowl 50…
Limitless potential
A newly-formed unit of QuintEvents, America’s industry-leading travel/event/experience company, QuintEvents International houses the company’s Formula 1 business, and Keith Bruce, a veteran of the sports and event industry, is leading the Formula One Experiences organisation serving all 20 Formula 1…
Q&A with the president of F1 Experiences
We sat down with Brian Ruede, the president of F1 Experiences at the British Grand Prix to give us an insight into his programme about how it all got started and where he plans to take it in the future.…
F1 Experiences: Higher levels of engagement
Brian Learst, CEO of QuintEvents, is here to chat about a new and exciting project of high-end racing hospitality – F1 Experiences, also to touch a bit on the global market. Brian, what’s the essence of F1 Experiences and what…
