Inside Formula 1: Business. Lifestyle. Power.
Fernando Alonso’s 2017 Top 5
By Elle Haus | In order to achieve Fernando Alonso’s status one must possess certain traits: dogged determination, technical ability and skill, strategic cunning and a reliable set of wheels at your disposal. Unfortunately for the Spaniard the latter has…
The cycle of Formula 1
By Elle Haus | This year the Sauber name graces the Formula 1 entry list for the 25th consecutive season, an impressive accomplishment in the cut-throat world of motorsport’s elite. I was lucky to sit down with Team Principal Monisha…
Puma and the bull
Let’s take a closer look at how the relationship between Red Bull Racing and PUMA is developing in 2017. Click here to subscribe to our print edition! In 2015 Red Bull Racing signed a long-term deal with PUMA, one of the world’s leading…
Mercedes: Does every cloud have a silver lining?
By Elle Haus | Recently Mercedes finally announced Formula 1’s worst kept secret: Valtteri Bottas would be filling the much-coveted race seat vacated by reigning World Champion Nico Rosberg, and joining three-time title winner Lewis Hamilton at the Silver Arrows.…
My Race Day: Elle Haus
We meet Elle Haus, a vivacious Formula 1 journalist from Australia. When she’s not following the travelling circus, Elle works as a part-time tropical traveller and can be found enjoying cocktails by the beach at an exotic location. This time…
