Inside Formula 1: Business. Lifestyle. Power.
How To Get The Best Resale Deal For Your Car
Finding the current value of your car is a smart move, especially when you want to sell or replace it. According to a recent UK study, several factors, including mileage, service and accident history, previous owners, engine condition, and car…
In The Pit Lane: Lawrence Stroll, rainmaker
Canadian billionaire businessman, part-owner of the Racing Point F1 Team and avid collector of vintage Ferraris Lawrence Stroll once again proves to be the consummate dealmaker with the announcement last week that Mercedes-AMG was involved in a new £1.3bn refinancing…
Money, Egos & Speed: A significant deal
I was recently asked by one of the delegates on a sponsorship-acquisition course that I was running, what I considered to be my most significant ever sponsorship deal. I told her that weirdly it was the one I’d secured over…
New Formula 1 deal: Snap Inc., the company behind Snapchat
Formula 1 has stepped further into the realms of social media with the announcement they will be working with Snap Inc. who are behind the Snapchat platform. This is the first collaboration of its kind with a major digital and…
Sponsorship acquisition – what’s going wrong?
Here we are already over the halfway point of the season. Thankfully, the Hungarian Grand Prix provided a glimpse of what Formula 1 is capable of delivering when everything comes together. Let’s just hope for the same degree of unpredictability…
