Inside Formula 1: Business. Lifestyle. Power.
How I Spend It: Dany Bahar
Based in Modena, Italy, the historical home of sports car excellence, ARES was founded by pioneers in the international trade of luxury vehicles and visionaries of proven, award-winning super sports car design. Dany Bahar, CEO of the company, shares his…
Five Ways To… build your brand
Dany Bahar led the launch of the Formula 1 teams, Red Bull Racing and Scuderia Toro Rosso, and from 2007 to 2009 he was Senior Vice President Commercial and Brand at Ferrari, after which he became CEO of Group Lotus,…
