Inside Formula 1: Business. Lifestyle. Power.
Pedal Mafia and Aston Martin F1 Team sign a partnership agreement
Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) joins Pedal Mafia to pursue the world’s fastest cycling kit with a new Technical Collaboration performance collection. Click here to subscribe to our print edition! Headquartered in Perth, Western Australia, Pedal Mafia…
Lapierre X Alpine F1 Team collaboration
Lapierre, a brand involved at the highest level of world cycling, and Alpine are pleased to announce today their new collaboration; an exclusive three-year partnership. Lapierre is joining forces with Alpine, the iconic French manufacturer of racing and sports cars,…
ASSOS of Switzerland and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN announced a new deal linking it with the high-precision cycling equipment supplier, ASSOS of Switzerland. The partnership, which is powered by a shared commitment to precision engineering and the advancement of technology-driven equipment, will join…
BMC Switzerland and Red Bull Racing join forces
Oracle Red Bull Racing is pleased to announce premium bike brand BMC Switzerland is to join the charge as an Official Partner of the Team. Click here to subscribe to our print edition! The multi-year agreement deepens an existing technical collaboration…
The cycling McLaren
At the end of 2018, McLaren announced that it will become a joint venture partner in Bahrain Merida cycling team. It was not the first time that the Woking-based team looked into the world of professional cycling. Back in 2014, they unveiled…
McLaren Group partners with Bahrain Merida Pro Cycling team
McLaren Group has announced today that it is to become a 50 per cent joint venture partner in Team Bahrain Merida, the UCI WorldTour team with a long-term vision to participate at the top level of the sport. The partnership…
Bianchi for Scuderia Ferrari
Bianchi Ferrari road bike is inspired by Formula 1 cars and costs $18,000! Click here to subscribe to our print edition! When two noteworthy brands like Bianchi and Ferrari, that made history in cycling races and motorsports respectively, come together, the…
