Inside Formula 1: Business. Lifestyle. Power.
CSM’s journey alongside Formula 1
David Webb, CEO (Brands) at CSM, is a true professional of sponsorship and marketing, having worked at Jaguar Racing, Stewart Grand Prix, and Just Marketing International to name a few. We’re delighted to have him answer a few questions about…
Zak Brown: “We need to rethink how we respond to the changing demand”
We get the chance to speak to a solid businessman and a respected personality in the industry of motorsport, a former professional racing driver and now CEO of CSM Sport & Entertainment, Mr Zak Brown. He’s here to tell us…
My Fantasy F1 Team: Zak Brown
An impressive businessman, racing expert, CEO of McLaren Racing, mister Zak Brown gives the Paddock magazine his fantasy Formula 1 set. The drivers As a marketer, my driver would be Tom Cruise. He’s a sponsor’s dream: fast, brave, exciting, and charismatic with…
