Inside Formula 1: Business. Lifestyle. Power.
Legal Column: Contracts Season
By Simon O’Brien | We probably all played musical chairs when we were younger. It was fun then; however, as adults and fans of motorsport (Formula 1 in particular), this time of year often gives the faithful some heartburn over where…
Operation Alonso & The Indy 500
May was a good month in motor racing. Spain and Monaco for Formula 1, Monaco and Paris for Formula E and the Indy 500 for IndyCar. Fernando Alonso’s entry in the Indy 500 was a stroke of marketing, commercial and…
Revolution?
Are we entering a revolution of Formula 1? With Liberty Media making the first of two transactions to acquire Formula 1 – subject to regulatory approval – could we be on the brink of a revolution or just an evolution?…
A sponsor’s perspective
President and CEO of Argo Group International Holdings, Mark E. Watson III, who recently entered in a partnership with Aguri Formula E Team, writes for the Paddock magazine about the company’s decision. What would it take for Mark to consider…
What Formula 1 can learn from other series
Formula 1 is now fully involved in the social media game with Twitter, Instagram and YouTube, but some other forms of motorsport are doing far more interesting things online. Here are a few examples that Formula 1 could easily learn from.…
How social media can solve F1’s problems
Formula 1 has finally embraced social media this year, but the sport still has a long way to go. What did Juan Manuel Fangio eat for breakfast? Did Ayrton Senna sing in his car? It’s questions like this that no…
Are we brave enough for a new approach?
I can’t recall a time when there was more criticism of Formula 1 than there is now. Everyone I speak to seems to have their own opinion of what’s going wrong, but only a handful of people seem able to…
