Inside Formula 1: Business. Lifestyle. Power.
Charles Leclerc Joins Forces with Chivas Regal for F1 Season Kickoff
Luxury Scotch whisky brand Chivas Regal has unveiled an exciting new partnership with leading Formula 1 driver Charles Leclerc, naming him their Global Brand Ambassador. This multiyear collaboration highlights the growing synergy between modern sports culture and luxury lifestyle brands,…
Fashion Meets Fandom: Chivas Regal Unveils Tifosi Tartan to Celebrate Ferrari Partnership
Straight off the starting grid from their newly forged partnership with Scuderia Ferrari HP last month, luxury Scotch whisky brand Chivas Regal has unveiled the exclusive Tifosi Tartan, a tribute to Scuderia Ferrari HP’s famously devoted fans. This luxe, limited-edition…
Scuderia Ferrari HP Unveils Multi-Year Partnership with Chivas Regal as Official Team Partner
Scuderia Ferrari HP proudly announces a new multi-year partnership with Chivas Regal, the iconic luxury Scotch whisky brand, which joins as an Official Team Partner. Launching just ahead of the much-anticipated Las Vegas Grand Prix, this collaboration is set to…
