Inside Formula 1: Business. Lifestyle. Power.
The mobile sculptures
The mobile sculptures: “The attraction does not lie so much in the car itself. Rather, in the person who chose it and drove it, in the events it witnessed and places it was steered towards”, His Majesty, the late King…
Autonomy is EV’s killer app
Mark was part of Formula 1 for many years before moving to a Team Principal’s position at a Formula E team and creating the Preston EV StreetDrone. Today Mark Preston predicts that the application of autonomous technologies will unlock greater…
Technical Musical Chairs and how RBR are emerging as early favourites
Technical Musical Chairs: since the chequered flag dropped in Abu Dhabi bringing to a close one of the most predictable seasons in recent Formula 1 history, the world of the sport seems to be making every effort to make up…
Pininfarina: Looking forward
We sit down with Federico Viganò, General Manager at Pininfarina Shanghai, to speak of the famous company’s bonds with Formula E, Formula 1, designing racing cars and working in new markets. How would you describe your company’s current relationships within…
A different side to Rolls-Royce
By Elina T. Htun | For more than a hundred years, Rolls-Royce had been considered a timeless icon in the automobile history, presenting a graceful design flow, sweeping audiences off their feet with outstanding lines and surfaces. This time we…
Athletes, not just drivers
In Formula 1 or other series like GP2 and WEC, generally, many turn their attention to technical aspects. In fact, innovations – mechanical or aerodynamic – designed by engineers and installed on the cars, are the subject most addressed by the sports…
Formula 1 records of the 2016 season
The 67th Formula 1 season was marked once again by the duel of the two Mercedes drivers but the 21 races produced some very interesting records! Australian Grand Prix 50th pole position for Lewis Hamilton 160th win for a German…
Five Ways To… turn drivers into stars
Tim Silvey heads up Crown Motorsport, a racing driver management company that forms part of the Crown Talent & Media Group. Apart from representing solid talents, in 2017 they will be launching an academy for younger drivers to benefit from…
How to save the Formula 1 show
Formula 1 is facing a fall of popularity. Since 2008, the motorsport category has lost around 200 million viewers. But not only that, attendance to the races has also dropped. Is there a way to save the show? Indeed, Sebastian…
Five Ways To… get things done like a racer.
A motivational speaker, coach for management and sport leadership, owner of her own consulting company, Tina Thörner gives us five lessons that she has learned in the racing world for simply working better. Keep your body up to speed. Make…
Raising the hypercar barrier
After a decade of production and four different variants, the Veyron would be decommissioned, having made its mark in the world of luxury performances vehicles, being the first to truly break the 400 km/h barrier in a production vehicle. But…
My Fantasy F1 Team: Carlos Slim Domit
By Rosa Elena Torres | We at Paddock magazine are very proud to have an insightful businessman and member of the Senate of the Fédération Internationale de l’Automobile (FIA), Mr Carlos Slim Domit to share his own fantasy Formula 1…
