Inside Formula 1: Business. Lifestyle. Power.
Formula 1 Grand Prix – who’s who?
Apart from the adrenaline rush and thrill of the sport, Formula 1 is not just a sporting event – It has also made it to the personal calendars of A-listers, VIPs, VVIPs and famous celebrities worldwide. Being one of the…
Lewis Hamilton: “The US Grand Prix is certainly big for me” (VIDEO)
Yeehaw! Let’s go for a wicked ride in Texas. “The Americans are so good at putting on big events and understanding and embracing what this sport of Formula 1 is all about. The US Grand Prix is certainly big for…
The battle with the words
It is common knowledge that the media play an integral part in promoting almost any sport and are consequently the target of PR representatives when it comes to putting a spotlight on their teams, sponsors and technological solutions with well-aimed…
Gossip Grip: October
It’s that time of the year when the driver market is buzzing with rumours. But with many relevant cockpits confirmed for 2016, the engines are actually producing the most media smoke. “World’s most popular energy drink is seeking energy for…
The Last Samurai
Two thirds of the Formula 1 comeback season for the pair McLaren F1 and Honda have been disastrous. Consequently, Honda F1 boss Yasuhisa Arai is under heavy fire. After 15 of 19 races of the 2015 season, McLaren have scored…
Seb 2.0?
It’s the summer of 2013 – Sebastian Vettel has just won the Italian Grand Prix where he faced another round of boos. Booing Vettel for winning is one fad; accusing him of ‘destroying the sport’ is another. The German is…
Baku on the map
Baku: the Formula 1 calendar of 2016 was an issue that triggered a lot of discussions. Now that it’s all clear about the venues, we examine one of them – Baku, Azerbaijan – with the help of Mark Hughes, who…
Status Quo… great on stage, not in motorsport!
I was pleased to receive a very positive response to my recent Money, Egos & Speed feature named “Are we brave enough for a new approach?” You may recall that in the article I put forward a few ideas, some…
Bottas vs Massa: Pedal to the metal in Suzuka
In the practice sessions, Williams F1 drivers Valtteri Bottas and Felipe Massa get the maximum performance out of their cars. But will they know, how long the pit crew needs to reassemble the car for the next stint? The answer…
Brembo Brake Facts: Japan
The hardest braking point at the Suzuka circuit is approaching turn 16, Casio Triangle. Here the driver has to brake down hard, decelerating by 218 km/h over just 146 metres. 1,688 kW of power is released in the process. The…
Lewis Hamilton – Circuit Preview: Singapore
Get ready for the night race in Singapore – with the Formula 1 World Champion! “You have high speed, medium speed and low speed… you have bumpy parts, you have smooth parts… it’s probably one of the trickiest and most…
Lewis Hamilton – Circuit Preview: Monza!
Highspeed in “bella Italia” with the World Champion “Real car control and confidence: this is a track where the most confident breaker generally wins.” MERCEDES AMG PETRONAS Formula 1 Team Driver Lewis Hamilton chats about the Autodromo Nazionale di Monza.…
