Inside Formula 1: Business. Lifestyle. Power.
Getting your prospect to sell your sponsorship property for you
By Brian Sims | We’ve all met them; sales-people who have the gift of the gab, believing that the more they talk to a potential customer, the more likely they are to do a deal. You see it in their…
If I Ran F1: Pilar Celebrovsky
Formula 1 is one of the few sports that travels around the whole world and gets millions of viewers. However, in the last decade the competition seems to have lost its romanticism, all stuck in a specific stagnation. Pilar Celebrovsky…
Why Ferrari’s shareholders won’t let them leave
Recently Formula 1’s new management has revealed their proposals for the future of the sport, including a new engine specification from 2021 onwards. Several of the current and potential future manufacturers have voiced their opinions. Not surprisingly Ferrari has been…
Tata Communications: not your traditional sponsor
Mehul Kapadia, managing director of Tata Communications’ F1 business, catches up with the Paddock magazine about his company’s relationship with the sport and also touches on his fantasy Formula 1 team! Click here to subscribe to our print edition! Mehul, what’s…
Revelation of the year is waving the Australian flag
If last year Max Verstappen was the surprise of the season, this season it is Daniel Ricciardo’s turn. The Aussie has gone through his best year so far in Formula 1. Nevertheless, the year did not start as the Perth-born…
Nicholson Yachts: Boutique creativity
Karen Kelly Shea, President and CEO of Nicholson Yachts, opens up about the yachting industry, possible Formula 1 ties and how being small has worked out great. Click here to subscribe to our print edition! How would you describe your line…
Riva Yacht: reinventing the contemporary style
On the 1st of May 2000, the Ferretti Group took over the Riva boatyard, which could thus go back to flying the Italian flag. Riva celebrated the turn of the millennium with the largest rally of period boats in history:…
Limitless potential
A newly-formed unit of QuintEvents, America’s industry-leading travel/event/experience company, QuintEvents International houses the company’s Formula 1 business, and Keith Bruce, a veteran of the sports and event industry, is leading the Formula One Experiences organisation serving all 20 Formula 1…
Renault’s Cyril Abiteboul: “A lot of things are going to happen over the winter”
By Ryan Werner | Paddock magazine caught up with Cyril Abiteboul, Renault Sport F1’s Managing Director and asked him a few relevant questions. You will be providing engines to McLaren next season; after this, will you consider them your main…
1974 Cologne Capri RS3100 by Roy Scorer
Roy Scorer in now slowly producing a set of line cutaway illustrations for Zak Brown @ United Autosports of his collection of Historic race cars. In between everything else, he’s also hand painting the 1977 McLaren/James Hunt F1 world championship…
Top 5 circuits Formula 1 could visit
Formula 1 treks the world over to some very special places, but often there’s a feel like something is missing when it comes to circuits on the calendar which don’t fully capture the essence of the sport for one reason…
Force India’s COO: “It’s the fans that really make the difference”
By Ryan Werner | At the Gran Premio de Mexico, the Paddock magazine caught up with Otmar Szafnauer, Force India’s Chief Operating Officer at their paddock in the Autodromo Hermanos Rodriguez. Click here to subscribe to our print edition! On the…
