Inside Formula 1: Business. Lifestyle. Power.
Money, Egos & Speed: A significant deal
I was recently asked by one of the delegates on a sponsorship-acquisition course that I was running, what I considered to be my most significant ever sponsorship deal. I told her that weirdly it was the one I’d secured over…
Money, Egos & Speed: We need more motorsport competitors!
Motorsport competitors! As I’m writing this article, it’s snowing hard and there is a wind chill of around -5 degrees Centigrade. I recall racing in Formula Ford on a snow-lined track at Brands Hatch in the middle of May, so…
Five Ways To… achieve your goals, World Record-style.
I once attended a motivational session run by the Guinness World Records organisation. It focused on making a difference and becoming a legend, on a large scale, on the largest scale, or simply in your own daily life. Here are…
If I Ran F1: Jonathan Legard
A known and respected Formula 1 commentator, broadcaster, presenter and journalist Jonathan Legard shares his take on what he would do if he ran the sport of Formula 1. Click here to subscribe to our print edition! They always say that…
2018 Formula 1 Season Preview
What will the 2018 Formula 1 season hold for us? More of the same? Mercedes and Hamilton at the front, Ferrari looking threatening but never really getting close enough to open their DRS to challenge for the championship, and Sauber…
Legal Column: The quick progress of the new overlords
By Simon John O’Brien and Robert J. Lack | It’s been just over a year since Liberty Media Corporation completed their purchase of Formula 1 at an $8 billion enterprise value. At the time of the purchase, Formula 1, as…
Respecting a circuit: Q&A with the head of the Canadian Grand Prix
We had the pleasure to catch up with the President and CEO of the Canadian Grand Prix, Mr François Dumontier. Mr Dumontier, what’s your personal relationship with the Formula 1 Canadian Grand Prix and the circuit? Well, I started working…
Sponsorship: new strings in the bow
Formula 1 remains one of the premier marketing investment opportunities for companies around the world. Inherently, brands have invested in Formula 1 partnerships because of three key strengths that have been built and refined over time. Let’s explore what they…
Vero: enhancing social experiences
We’re excited to meet Ayman Hariri, Co-founder and CEO of Vero, a fresh social network with a few fantastic surprises. Ayman happily shares his insights about the role social media plays in a contemporary setting and the work behind giving…
Back to Daytona
By Danielle Crespo | CrowdStrike, the leader in cloud-delivered endpoint cybersecurity protection, has announced its support of three racecars for the legendary Rolex 24 At Daytona race weekend at the end of January 2018. The company has signed a two-car partnership…
Q&A with Manish Pandey, producer of Amazon Prime’s Grand Prix Driver
Ahead of the launch of Amazon Prime documentary series Grand Prix Driver, a four-part series following McLaren Honda as they embark on the 2017 Formula 1 Season, Jon Wilde caught up with series producer Manish Pandey to discuss how the…
Insta-DOs and DON’Ts
If I could summarise the reason behind Instagram’s success, I’d go to the old saying that a picture is often worth a thousand words. Below you can find my top Insta-DOs and DON’Ts for your personal or company profile. Click…
