Inside Formula 1: Business. Lifestyle. Power.
Mika Hakkinen: “I think there is so much more we can offer”
By Natalia Langsdale | We’re always excited to talk to Mika Hakkinen, and this time he opens up about his work with Johnnie Walker, bringing big partners to Formula 1, and his personal plans. Click here to subscribe to our print…
The signature: Monzer Hourani
By Elina T Htun | Paddock magazine meets Monzer Hourani – the engineer, innovator, architect, music conductor, and the businessman. Click here to subscribe to our print edition! The businessman Mr Hourani attended the University of Texas in Austin, where he…
The floating formula
Formula 1 drivers have to be in an almost perfect condition both physically and mentally, everyone knows that. Having that in mind, sensory deprivation could definitely work as a solid boost for the racers’ athletic and, perhaps this might come…
Formula 1 2019: The Carlton Sports Guide
Formula 1 2019: The Carlton Sports Guide, the world’s bestselling Grand Prix handbook from Carlton Books, is the essential resource for the 70th season of the Formula 1 World Drivers’ Championship. Click here to subscribe to our print edition! With 21…
Alfa Romeo goes to Australia carrying high hopes
Testing is done, and teams are preparing themselves for the first race of the year in Melbourne, a circuit that usually doesn’t paint the most realistic picture of the teams, but definitely highlights the weaknesses of the different Formula 1…
FX in motorsports
Motorsport teams, irrespective of size or performance record, share one core objective: to win. Teams are built with this principle in mind, and expertise is fully focused on extracting the best on-track performance. Practically speaking, this can lead to decisions…
How Alonso’s departure will affect Spanish motorsport
The 2019 Formula 1 season is set to be one of those that prepare us for a generational change in the category, with both experienced and young drivers stepping out – Esteban Ocon, Stoffel Vandoorne, while some others look for…
Building productive relationships
We at Paddock magazine are happy to have a chance to speak to Simon Pavitt, founder and head of Wingman, a consultancy company for founders, leaders, and mavericks. Prior to starting his own consultancy, Simon was Marketing Director of a…
Making Formula 1 moments last a lifetime
We talk to Barry Gough, the Managing Director of Memento Exclusives. Only one company in the world provides an extensive collection of fully-licensed, race-used Formula 1 memorabilia that’s re-engineered and hand-crafted in full collaboration with the teams. That company is…
Racing Mentor launched a sponsorship book at Silverstone
Motorsport consultant and founder of Racing Mentor Jess Shanahan launched a new book on sponsorship at the Motorsport Days Live event at Silverstone. She talks to the Paddock magazine about it. Click here to subscribe to our print edition! The book,…
BMW in Formula E
By Bunmi Ade | BMW launched their Season 5 Formula E Generation 2 car in September at their Welt facilities, and the event was also streamed live. Following the technical presentation, the Head of Design BMW Motorsport, Michael Scully, described…
My Fantasy F1 Team: Mike Martin
Mike Martin is the MD and founder of Paragon, a hospitality and events agency that specialises in Sports Hospitality, Talent Management, and Event Management. Paragon’s flagship event is their hospitality facility at the Monaco Grand Prix, where they have been…
