Inside Formula 1: Business. Lifestyle. Power.
When in Bahrain…
I’ve just returned from an interesting visit to Bahrain. As I mentioned in an earlier edition, my primary reason for my being there was to run a two-day sponsorship acquisition training programme for members of the Bahrain Olympic Committee. The…
Fighting the bull
Toto Wolff was taken in by Mercedes chairman Niki Lauda to run the German marque’s Formula 1 team and snatch the title away from rivals Red Bull Racing. Click here to subscribe to our print edition! Toto Wolff is walking through…
Reflection of the lifestyle
There is something about this word that makes me squirm slightly, but that is probably because I always instantly picture one of these pretentious glossy magazines extolling a life (surely) everyone has consisting of luxury yachts, private planes, exotic cars…
National development
Aluminium Bahrain B.S.C (Alba) is one of the largest and modern aluminium smelters in the world – is renowned for its premium grade aluminium products, technological strength and innovative policies, strict environmental guidelines and high track record for safety. Established…
The world after Bernie
All good things come to an end and one day sooner rather than later Bernie Ecclestone will be forced to surrender his position at the helm of Formula 1. Ecclestone is indeed very active for his age, but he cannot…
If I Ran F1, I would steal from other sports!
Other sports have much to teach Formula 1. Let’s see what we might learn if we were to lift our petrol heads above the parapet that surrounds our strangely old-fashioned pastime. Scot Garrett, the Managing Partner at Pangaea Creative, believes…
Making drivers famous
Ignacio de Villota, one of the members of the famous de Villota racing family, provides PR for all the drivers at Emilio de Villota MOTORSPORT. We sat down with Ignacio and he told us the main things that currently have…
Win-win scenarios
The company TW Steel, proudly Dutch, was always about obtaining a lifestyle and it stands unique amongst its rivals, concentrating exclusively on developing and leading the oversized watch market. Jordy Cobelens, CEO and co-owner of TW Steel, shows the Paddock…
Where Are They Now: Richard Cregan
At the end of 2013, Richard Cregan – one of the most experienced managers in Formula 1 – was made the consultant of the Russian Grand Prix. Paddock magazine takes a closer look at Richard’s path. Richard Cregan has overseen…
One billion worth of media
Andreas Sigl, Global Director of Infiniti Formula 1, shares his insights about their friendship with Red Bull. Click here to subscribe to our print edition! The partnership Now at the end of our third season, it’s a very strong partnership delivering…
Five Ways To… run a successful online webshop
Barry Gough, Managing Director of the innovative F1 Memorabilia website mementoexclusives.com, gives us five tips on running a successful e-commerce business. Click here to subscribe to our print edition! PLATFORM: Choosing the right eCommerce platform can be very frustrating. There are…
Racing bonds
I recently received an invitation to a School Reunion in London later this month. It got me thinking about the number of people whom I’ve met over the years who have spoken fondly of their “old school network.” They relate…
