Inside Formula 1: Business. Lifestyle. Power.
Motormen and motorwomen
We had some very interesting discussions lately about women taking over key positions in motorsports. This time, one of the most solid businesswomen in the racing industry that we know, Elisabeth Hake, opens her mind on these matters. Click here to subscribe…
Asteroid on its way
We’ve reached the point where a significant number of racing drivers will be looking at their bank balances and realising that they’re not going to get through to the end of the season. The coffers are empty! In most cases,…
Should Bernie buy Twitter?
Bernie Ecclestone’s seeming dismissal of social media contrasts sharply with what other racing series, and major sports leagues, are doing with social media. We’ll have a look at how NASCAR monitors social media and the corresponding benefits. Click here to subscribe…
The benchmark race
Singapore was the 29th country to hold a Formula 1 Grand Prix and it has turned out to be a success story ever since. When the Singapore Grand Prix was first introduced to the Formula 1 calendar for the 2008…
The auto dentist
In an overnight move, Colin Kolles and a Swiss-Arabian consortium have taken over Caterham F1 from unlucky team boss and airline owner Tony Fernandes. Here’s the story behind all that. Click here to subscribe to our print edition! If you have a…
The Strategy Behind… celebrity endorsements!
Over a 15-year period, Dominic Reilly generated over £250m in sponsorship revenues whilst working first for sports agencies and then as Head of Marketing at the Williams F1 Team. This time Dominic gives us his take on celebrity endorsements. Click…
THE END or another start?
By Claire Jane Earley Formula 1 is a notoriously prickly sport. Fans and followers alike will know that whilst teams, drivers, truckies and anybody who is anybody in F1 engage regularly with fans on social media (sometimes too regularly, as…
If I Ran F1: Tom Potter
A former racing driver himself, Tom has over 15 years of commercial experience in Formula 1, including 10 years responsible for Commercial Alliances at Williams F1. He is currently CEO of Rush Group – the sports and entertainment marketing specialists…
From 7 to 77
The Executive Director of Singapore GP, Michael Roche, the man who is responsible for the entertainment of a really impressive Formula 1 Grand Prix, chats to us about what kind of work goes into that. Entertainment is a very broad…
An inside job
On the 1st of July, I attended the MIA Summer Reception at the House of Lords. As you can imagine, it was a special event for me, being the 20th Anniversary of the business organisation that I founded, with a…
Knocking on the door of F1
Women are constantly moving forward in motorsports, and we are constantly coming back to this interesting topic. This time we sit down for a business talk with two impressive personalities – Elena Chatzikonstantinou, founder and CEO of THE CODE 20,…
A transitional phase
A transitional phase: Formula One, geography doesn’t have much of an impact on sponsorship. F1 truly is a global sport with common fan characteristics around the world. I’ll speak about that more in a moment. Click here to subscribe to our…
