Inside Formula 1: Business. Lifestyle. Power.
The Strategy Behind… creating luxury style
Luxury style cars and their special nature have always been the passion of Kourosh Mansory, the owner and namesake of a spectacular company. This enthusiasm made him spend many years in England and personally commit himself to automobile values such…
Marketing after party
We sit down for an after-the-USA-GP chat with Ginger Leigh, Executive Producer and Marketing Director of Formula VIP Events, a company providing luxury and high octane entertainment surrounding races in Austin. 2014 The USA Grand Prix and the “Blu at…
Race follows spectators
If you haven’t heard of Geobrugg, there is a lot to discover. The Swiss company is the global leader in the supply of safety nets and meshes made of high-tensile steel wire. Many years of experience and intensive collaboration with…
Looking back, forward and up
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in the Middle East, North Africa and Asia. A provider of premium lifestyles through its world-class portfolio of integrated communities, the company…
The right spirit?
Marco Mattiacci was the brain of Ferrari’s business in America when he was suddenly called home to save the Scuderia from more disaster in Formula 1. After seven months, on November 24th, he was replaced by Maurizio Arrivabene, so PADDOCK…
Dropping like flies
Since the new millennium has started, staying in the business has become a merely impossible task for Formula 1 newcomers. The list of teams that had to be sold is long and in recent years, takeovers have even gone out…
If I Ran F1: Mark Hughes
This man has been responsible for setting up and operating several of the newer Formula 1 tracks in the emerging markets. Previously Operations Director in Bahrain, Abu Dhabi and VP – Operations in India, Mark Hughes has set up his…
My Fantasy F1 Team: Martin Whitaker
The head of Sportique 88, a solid and boutique sports and business advisory consultancy, mister Martin Whitaker, shares his very own Formula 1 fantasy set with the Paddock magazine. Click here to subscribe to our print edition! The car I am…
The butcher boy
Non-motorsport fans will automatically associate the name John Booth with the assassin of President Abraham Lincoln in 1865. However, to all petrol heads, John is known as the Team Principal of Marussia F1 and an assassin of a different kind.…
Santander’s Formula 1 saga
Many people in the Formula 1 paddock were saddened to hear of the passing of Emilio Botin, Chairman of Santander Bank. He was closely involved in Santander’s Formula 1 sponsorship program, which has provided significant results for the bank and…
The Strategy Behind… WOWing the world
Red Bull has a history of surprising us with spectacular events like throwing a person into the atmosphere or doing sky-high F1-car doughnuts in Dubai. Obviously, this is a big part of why so many people love the brand and…
Money, Egos & Speed – In need for a revival
If there’s one annual motorsport event that I would be really upset to miss, it’s the Goodwood Revival. This year we were blessed with amazing weather, some superb flying displays which included the last two Lancaster bombers still capable of…
