Inside Formula 1: Business. Lifestyle. Power.
Communist Formula
Tamás Rohonyi is a Hungary-born businessman and the promoter of the Brazilian Grand Prix. He is also a good friend of Bernie Ecclestone. No wonder that Mr Rohonyi had his own stake in the birth of the Hungarian Grand…
Two professional faces
Tina looks like a woman that has been blessed with a great and diverse life. Although her family weren’t fans of the choice to become a ”world-class rally co-driver”, they were always understanding and supportive. After 20 years living and…
Outside Investment: a home for motorsport
The Dethleffs GmbH & Co. KG is an exclusively traditional manufacturer of leisure vehicles in Europe, started back in 1931. It has grown into one of the most significant manufacturers all over the world and today it has a wide…
The Strategy Behind… keeping F1 exciting.
Once again we meet up with Kai Ebel, a vivacious and truly interesting Formula 1 personality, a respected motorsport journalist, to talk about what’s keeping the sport fresh and what are the future prospects of Formula 1’s identity. Click here…
If I Ran F1: David Brabham
Brabham is one of the most successful and recognisable names in the history of motorsport and now David Brabham is continuing his father’s legacy by bringing the team name back through an innovative new model. Check it out if you…
The new Bernie?
Formula 1 supremo Bernie Ecclestone is not getting any younger, and the number of his critics is rising by the day. It’s time to consider some key individuals who might replace him. When facing charges for fraud in Germany a…
Lewis Hamilton – Circuit preview: Silverstone, UK
There’s no place like home! Lewis Hamilton on the British Grand Prix: “It’s the proudest moment when you win at your home Grand Prix and you win in front of your fans.” MERCEDES AMG PETRONAS F1 Team Driver Lewis Hamilton…
Vorsprung durch “backwards”: why will Audi leave Formula 1 alone
Much speculation has been made over the past few seasons about whether automotive giant Audi would join the world of Formula 1 in the near future. However, with the future of the VW Group management yet to be decided,…
Synergized
We are joined by Chief Strategy Officer at Synergy Sponsorship, Carsten Thode, to catch up on the updates of this interesting market. 2015 As an agency, we’re constantly trying to move forward: coming up with bigger ideas, being more creative,…
The roooooooar
We meet up with Elisabeth Hake, an old friend of the magazine, owner and Motorsport Marketing & PR Consultant at EHMC, now working with HTP Motorsport GmbH, to get to know a certain racing team that caught our eye and…
2015 Formula 1 driver salaries
Business Book published a detailed salary ranking of 2015 Formula 1 racers, and we were eager to find out whether those numbers were correct. So here’s the list with all the numbers of just how much Formula 1 drivers are…
An American team in Formula 1
American motor racing has had its own system and norms and one has witnessed many American drivers make it to Formula 1. But NASCAR and IndyCar racing has been by far more popular with American race fans. However, despite impressive…
