Inside Formula 1: Business. Lifestyle. Power.
At the berth
Camper & Nicholsons is widely recognised to be one of the world’s oldest and most prestigious yachting business names, with origins dating back to 1782 when boat building began at Gosport, in the south of England. We are lucky to be…
If I Ran F1: Chris Frampton
Having been working in the New Media space since 1991 and launching an Internet broadcast business in 1995, Chris Frampton first approached Formula 1 in 1997 with an idea for concerts and internet broadcasting when the Internet was very much…
Sponsorship acquisition – what’s going wrong?
Here we are already over the halfway point of the season. Thankfully, the Hungarian Grand Prix provided a glimpse of what Formula 1 is capable of delivering when everything comes together. Let’s just hope for the same degree of unpredictability…
Gossip Grip: August
Gossip grip: August, two vibrant and petrol-blooded personalities – Mithila and Kunal – bring us closer to the cutting edge with their funny yet sharp take on the behind-the-scenes world of Formula 1. Relax and enjoy. We always do. READ…
Viable decisions
Unlike most racers, Tania has an impressive science degree with majors in Computer Science and Mathematics, also a Commerce Degree with a major in Finance. Moreover, she has done post-graduate studies in Applied Finance and Investment. The highlight of her…
My Fantasy F1 Team: Nigel Essam
Nigel Essam is the founder and Managing Director of Red Eye, an events and hospitality provider that specialises in Formula 1. Nigel kindly gives us his ultimate Formula 1 selection and shortly explains his interesting choices. The drivers People often…
Electric dreams
In London, the inaugural Formula E season has ended on a high. The world’s first major all-electric racing series has set out to be the future of auto racing. But is it really? Is Formula E made to last or…
Monaco as a marketing tool
A journey through the majestic corridors of the Palace was leading to the man in charge of managing the sublime, festive, exclusive and very successful place called Monaco. Paddock magazine got invited to sit down and chat personally with Albert…
Will Google buy Formula 1?
Alex Hint, author of the very creative book called “Will Google Buy Formula 1”, gives us his insights on the social media side of the sport. The book is my take on how Formula 1 could save its popularity in…
Searching for the Swiss Army Knife car
McLaren F1 and Honda have reunited for the 2015 Formula 1 Season to become a major force in the sport again. So far, the project is a disaster. All the ingredients are there – a team that has won 182…
New blood to fuel change at Lotus
New blood… They say “nostalgia isn’t what it used to be”, but I must admit that I felt nostalgic as recently as I drove through the beautiful but narrow country lanes that lead from the small historic Oxfordshire town of…
Five Ways To… supercharge your F1 sponsorship
This month we at Paddock magazine have looked at some of the less-talked-about opportunities for sponsors in Formula 1 and why they should be a part of every sponsor’s activation plan in 2016. We have Oli Richards, Head of Marketing…
