Inside Formula 1: Business. Lifestyle. Power.
Emirates takes a Red Bull turn with jetman ad
Emirates is a company that’s very close to Formula 1 business-wise, yet it was only pretty recently that it turned full-throttle mode on its advertising, with two most interesting video ads featuring annoyingly rich Jennifer Aniston and a few jetmen…
My Fantasy F1 Team: Alex Hint
Alex Hint, author of the very creative book called “Will Google buy Formula 1”, gives the Paddock magazine his fantasy Formula 1 set. The driver: I would definitely choose Yuri Gagarin, the first human to travel into space. As an…
F1 teams left behind
F1 Teams left behind. The past months have been tough on Formula 1’s reputation. It seemed every piece of news about the sport included some mention of a ‘crisis’. The reality is that the sport isn’t in a crisis, but…
Red Bull and VW
The rumours surrounding just what is going to happen to some of the teams on the Formula 1 grid hit fever pitch after the coverage surrounding the Singapore Grand Prix proved it in spades. Click here to subscribe to our print…
How I Spend It: Tony Jardine
With a long and successful career in motorsport, Tony Jardine now heads up HPS Jardine, which is a PR, sponsorship, events and digital and social communications agency working with high-profile clients in the UK and internationally. He worked for Brabham…
Formula 1 Grand Prix – who’s who?
Apart from the adrenaline rush and thrill of the sport, Formula 1 is not just a sporting event – It has also made it to the personal calendars of A-listers, VIPs, VVIPs and famous celebrities worldwide. Being one of the…
The battle with the words
It is common knowledge that the media play an integral part in promoting almost any sport and are consequently the target of PR representatives when it comes to putting a spotlight on their teams, sponsors and technological solutions with well-aimed…
Q&A With A Legend: Emerson Fittipaldi
By Rosa Elena Torres | Brazilian racing legend Emerson Fittipaldi has won both the Formula 1 World Championship and the Indianapolis 500 twice each. As for business, he has exercised his entrepreneurial skills since early days, through his winning career in…
The Last Samurai
Two thirds of the Formula 1 comeback season for the pair McLaren F1 and Honda have been disastrous. Consequently, Honda F1 boss Yasuhisa Arai is under heavy fire. After 15 of 19 races of the 2015 season, McLaren have scored…
Baku on the map
Baku: the Formula 1 calendar of 2016 was an issue that triggered a lot of discussions. Now that it’s all clear about the venues, we examine one of them – Baku, Azerbaijan – with the help of Mark Hughes, who…
Status Quo… great on stage, not in motorsport!
I was pleased to receive a very positive response to my recent Money, Egos & Speed feature named “Are we brave enough for a new approach?” You may recall that in the article I put forward a few ideas, some…
Lewis Hamilton – Circuit Preview: Japan
Get ready for the race in Japan with the Formula 1 World Champion. “One of the greatest tracks, if not the greatest track in the world”, MERCEDES AMG PETRONAS Formula One Team Driver Lewis Hamilton chats about the Suzuka International…
