Inside Formula 1: Business. Lifestyle. Power.
The Holy Grail for sponsors
Charlotte Smith, Account Director at Synergy Sponsorship, has been at the company for over 3.5 years. She has worked with Formula 1 clients including Martini and Mercedes, as well as across other sports including rugby, football, athletics and tennis. We…
If I Ran F1: Jonny Odell
You can’t possibly turn down the invitation to make suggestions on how to run Formula 1 when asked. From everything we know to everything we see, Formula 1 is not an easy environment to work in. This goes not only…
Flying, yachting and racing
Below is our interesting Q&A with Natalia Langsdale, Founder of Bright Creativity, a Marketing Consulting & PR company. Natalia has successfully worked directly in both yachting and private aviation sectors, so we at Paddock magazine were truly eager to hear…
Over the pond
Over the pond: it’s always a pleasure to talk to Bria Learst, CEO of QuintEvents. We take time to pick his brain about Formula 1 hospitality. Click here to subscribe to our print edition! Talking about QuintEvents’ hospitality, what is most…
Social media: The new Formula 1 partner
In the last three years, Formula 1 has seen how its number of viewers has plunged. In contrast, the income for television rights has increased since the broadcasters that cover the sport are, mainly, Pay-TV networks. However, the unfinished business…
Engineers of the future
Back in April 1994, at the London UK Head Office of Accenture (then Andersen Consulting), the Motorsport Industry Association was launched. There were many reasons why I felt that such an organisation was long overdue, the primary one being a…
Could further hybrid development bring more manufacturers to F1?
Over the years we’ve seen many different car manufacturers come and go in Formula 1; Alfa Romeo, Maserati, Jaguar, Toyota and even Bugatti have made attempts to succeed at the pinnacle of motorsport, there are some that have fallen by wayside…
The hospitality station
The European part of the Formula 1 season sees both Red Bull Racing and Scuderia Toro Rosso setting up their headquarters in Red Bull’s own Energy Station, which welcomes F1 businesspeople, celebrities and other enthusiasts to enjoy some high-end racing. This spectacular…
So much more than just a sport
By Natalia Langsdale | A true Formula 1 icon, global ambassador of the sport, knight in Red Bull’s armour, respected journalist, commentator and simply an all-around impressive personality, Mr David Coulthard is here with us to share his thoughts on…
Q&A with Mehul Kapadia of Tata Communications
Mehul Kapadia is Managing Director of Tata Communications’ Formula 1 operations, so it’s about time we invited him for a short chat. Click here to subscribe to our print edition! What are your main responsibilities in terms of Formula 1’s business…
My Fantasy F1 Team: Simon Pavitt
Simon Pavitt is the Marketing Director of Manor Racing, the Formula 1 team with a start-up mentality and an upstart ambition. Manor Racing are here to prove that a challenger team can dare and thrive at the pinnacle of motorsport. Simon…
Why we should be worried
Brian has been a solid regular contributor at the Paddock magazine since 2013, and his “Money, Egos & Speed” columns are always very well-received by our readers. This time we’ve decided to put the spotlight on Brian himself, so we…
