Inside Formula 1: Business. Lifestyle. Power.
Pininfarina – making a difference
We’re honoured to have Mr Paolo Pininfarina, manager of the world-known design company Pininfarina, to share his thoughts on the company’s present operations, the industry and, most importantly, the future. Keeping the image During several recent difficult years the image…
Problems with running the sport
The new era of Formula 1 has started with some controversy since Liberty Media, FIA and even the teams do not seem to get along on some points. Put the seat belt on, this is about to get quite bumpy.…
Top Formula 1 websites
By Bunmi Ade | Despite the new era of fake news, luckily motorsport telemetry rarely lies and Formula 1 enthusiasts have a plethora of outlets to satiate their thirst for regular updates on racers, teams, sporting and technical regulations. Click…
Acquiring sponsorship: selling anti-freeze fluid in Bahrain
Imagine trying to sell vehicle anti-freeze fluid in Bahrain. You’d need a highly imaginative business plan, that’s for sure. Maybe selling children’s books in Japanese from a shop in Slough might be more profitable. But what does this have to…
What can businesses learn from Anna Wintour?
As you may know, summer is the hottest season when it comes to new releases in the fashion, cinema and technology industry. Looking back at the infamous Cannes Lions International Festival 2016, I remember queuing in line to secure a…
My Fantasy F1 Team: Carlo Boutagy
We’re proud to have Mr Carlo Boutagy, founder of F1 FanZone to share his fantasy Formula 1 picks with us. Click here to subscribe to our print edition! [icon type=”circle” size=”small” name=”e-users”] The drivers I would go with two incredibly talented…
Social freedom
Formula 1 has always been a mixture of humans and machines performing on the edges of possibility. As compelling and exciting as the racing is, often what occurs outside of the car is the experience fans want to be part…
Puma and the bull
Let’s take a closer look at how the relationship between Red Bull Racing and PUMA is developing in 2017. Click here to subscribe to our print edition! In 2015 Red Bull Racing signed a long-term deal with PUMA, one of the world’s leading…
The new old era?
The new old era: never before had Formula 1 lived such a hectic pre-season. But will 2017 really bring substantial changes or will it just be another year of moving things around? Click here to subscribe to our print edition! Days…
Top 10 sponsors Formula 1 should have
Thomas Maher is the chief editor and co-founder of FormulaSpy.com, a very interesting website focusing on Formula 1 and Formula E. Today Thomas shares his insights with us about the top 10 brands Formula 1 could add to the list…
Changes at the top
Can Liberty Media extract what it needs from Formula 1 whilst enhancing the show and solving world peace at the same time? Ross Brawn is here to help. Click here to subscribe to our print edition! The situation Whilst most observers…
Time for a level playing field
For me, the saddest comment of 2016 came from a newcomer Lance Stroll, telling us that Williams F1 had offered him a drive based on his talent. I have no doubt the lad sincerely believes this, but the reality is…
