Inside Formula 1: Business. Lifestyle. Power.
How social is the sports media?
We have Iwan Llewelyn, Head of Digital at Soapbox London to tell us about the role of social media in the world of modern business and the specific sector of high-end motorsports. Click here to subscribe to our print edition! What…
Force India’s Otmar Szafnauer: “We’re made up of racers who share the racer’s mentality”
We at Paddock magazine meet Otmar Szafnauer, who has been with Force India since 2009 and has played an integral role in the team’s improved performance since his arrival, with the team going on an upward path, finishing seventh in…
New Formula 1 deal: Snap Inc., the company behind Snapchat
Formula 1 has stepped further into the realms of social media with the announcement they will be working with Snap Inc. who are behind the Snapchat platform. This is the first collaboration of its kind with a major digital and…
The Strategy Behind… saving a company
It’s likely that many motorsport sponsorship-seekers will be targeting micro, small and medium-sized enterprises (SMEs), businesses with an annual turnover not exceeding 50 million Euros and employing less than 250 personnel. So what’s the right recipe for doing that? Click…
How to control your online persona like Lewis Hamilton
Control your online persona. Over the years, Lewis Hamilton has become a household name even to those who do not follow Formula 1 news, including people like my own grandfather. Lewis is one of the best drivers of our generation, but…
Symbols of the change
Steve Madincea is one of the most innovative marketing minds within the world of sport, and we asked him to assess Liberty Media’s progress to date. Steve has been a forerunner within the sport advising the likes of Benetton, Red…
Sponsorships, partnerships and business relationships
Founder and head of Right Formula, Mr Robin Fenwick is always helpful with his sharp insights on the sponsorship side of Formula 1. This time we focus more on how this sector is adapting to various relevant changes. Click here to…
Five ideas for Formula 1
Below are five ideas from our very own dedicated motorsport hitman Stephen Camp on how Formula 1 could be improved. Enjoy! Click here to subscribe to our print edition! [icon type=”circle” size=”small” class=”null” name=”youtube-play”] Boosting TV Not limiting greater engagement to just…
Operation Alonso & The Indy 500
May was a good month in motor racing. Spain and Monaco for Formula 1, Monaco and Paris for Formula E and the Indy 500 for IndyCar. Fernando Alonso’s entry in the Indy 500 was a stroke of marketing, commercial and…
Shell and Formula 1: What’s behind the partnership
It’s always a pleasure to talk with Kai-Uwe Witterstein, Global Sponsorships Manager at Shell Brands International. This time we’re here to ask how the Shell-Ferrari partnership is changing. Click here to subscribe to our print edition! How has the sponsorship side…
Kaspersky: Connecting cars
By Bunmi Ade | The Financial Times Future of the Car Summit returned to London in May 2017 – this event covers innovative powertrains, Connected and Automated cars and the advent of changing customer demand patterns and auto cyber-security. We…
Pascal Wehrlein: “I try not to focus too much on the future because that may distract me”
His second year in Formula 1 did not start the best way. Having missed the first two races due to an injury, his decision cast criticism and yet he came back stronger. We have talked with Pascal Wehrlein about the difficult…
