Inside Formula 1: Business. Lifestyle. Power.
My Fantasy F1 Team: Steve Madincea
Founder & Group Managing Director of PRISM, a respected international sports marketing, public relations and event management company that works with Formula 1 a lot, Mr Steve Madincea gives the Paddock magazine his exclusive and frankly quite extraordinary fantasy Formula…
The future of women in Formula 1
With Susie Wolff making the decision to retire from racing towards the end of 2015, I couldn’t help but notice there are very few women in Formula 1 that receive proper media coverage, if any at all. Susie is one of…
Gossip Grip: December
Gossip grip: December, Ferrari is upset that Red Bull Racing believes it’s their ‘right’ to have a good engine. If that’s the case, we wonder if Manor feels it is their ‘right’ to have a good chassis. And let’s not…
Liam Cunningham (Game of Thrones): “F1 is where my heart is”
The TV series Game of Thrones has attracted record numbers of viewers on HBO and attained an exceptionally broad and active international fan base. It has received widespread acclaim by critics, particularly for its acting, complex characters, story, scope and…
Motorsport stars shine in the City of Light
The motorsport stars gathered in Paris for the annual FIA Prize-Giving Ceremony 2015, a glamorous evening hosted at the legendary Lido Theatre on the Champs-Élysées. With the Arc de Triomphe nearby as a symbolic backdrop, the event honoured the champions…
The battle with the words
It is common knowledge that the media play an integral part in promoting almost any sport and are consequently the target of PR representatives when it comes to putting a spotlight on their teams, sponsors and technological solutions with well-aimed…
Status Quo… great on stage, not in motorsport!
I was pleased to receive a very positive response to my recent Money, Egos & Speed feature named “Are we brave enough for a new approach?” You may recall that in the article I put forward a few ideas, some…
The new Bernie?
Formula 1 supremo Bernie Ecclestone is not getting any younger, and the number of his critics is rising by the day. It’s time to consider some key individuals who might replace him. When facing charges for fraud in Germany a…
1. Bernie Ecclestone
Age 84 Occupation CEO, Formula 1 Management Nationality English Position last year 1 Without Ecclestone there would be no Formula 1; without Formula 1, there would be no Ecclestone. The sport has had many progressives, transforming a disorganised and dangerous…
The Paddock Social Media Awards 2014
So… it was a relatively quiet season both on and off the track. The main talking points were how quiet the cars were, which of the Mercedes drivers would triumph, why Sebastian Vettel couldn’t beat his team-mate, why Sebastian Vettel…
