Inside Formula 1: Business. Lifestyle. Power.
Luminar and Mercedes-AMG F1 Team sign a partnership agreement
Leading global automotive technology company Luminar and the Mercedes-AMG Petronas F1 Team today announced a new strategic collaboration that will leverage Luminar’s existing development work with Mercedes-Benz to integrate Luminar’s technology into the Official FIA F1 Safety Car with that…
Fix Network and Alfa Romeo F1 Team annouce a new partnership
Alfa Romeo F1 Team Stake will expand its presence into the automotive sector as it unveils a new partnership with Fix Network, the global leader in the automotive aftermarket industry. The partnership will open up new avenues for Fix Network…
Is there a need to present flowers to customers? Presents as tools for promoting the car business
The issue of promotion in the automotive business has always been particularly acute. Promoting those goods and services that are not bought every day is much harder. Before buying a car, people make more than one decision. This is a…
DXC Technology announces partnership with Scuderia Ferrari
DXC Technology (NYSE: DXC), a leading Fortune 500 global technology services company, today announced it has signed a multi-year agreement with Scuderia Ferrari, the racing division of Ferrari N.V. (NYSE/EXM: RACE), including a commitment to engineering the latest in automotive…
BAC Mono R set for a debiut at the Saudi Arabian Grand Prix
This weekend’s F1 race in Jeddah will host a special BAC Mono R – the very first example of BAC’s ultra driver-focussed machine delivered to Saudi Arabia. The technology-driven supercar brand perfectly complements the ethos of F1, where innovation, engineering…
Automotive technology trends we’ll see in 2022
The automotive industry has seen remarkable developments over the last few years, supported by different types of advanced technologies. We’ve seen more electric vehicles, increased digitalization, advanced vehicle identification systems, and more, from F1 vehicles to compact cars. Technological developments…
McLaren and Castore unveil summer sportswear collection
McLaren and Castore reveal their second collection: the collaboration between the British luxury supercar manufacturer and premium British sportswear brand. Click here to subscribe to our print edition! Pioneering luxury supercar company McLaren Automotive today unveils its summer capsule collection with…
Marelli extends its partnership with Sauber Motorsport
Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, is extending its successful partnership with automotive supplier Marelli. Click here to subscribe to our print edition! A brand with an extensive track…
Gordon Murray Automotive reveals the T.50s Niki Lauda
Gordon Murray Automotive has unveiled its T.50s Niki Lauda track-focused supercar for the first time. Developed in parallel with the T.50, the most driver-centric supercar ever built, the T.50s Niki Lauda has been conceived, designed and engineered to offer the…
Moving On Up: Emma Selway
Paddock Magazine is joined today by Emma Selway, who is a durability test driver with McLaren Automotive. This dedicated individual already managed to try herself as a professional racing driver and a performance driving coach, so we decided to ask…
A different side to Rolls-Royce
By Elina T. Htun | For more than a hundred years, Rolls-Royce had been considered a timeless icon in the automobile history, presenting a graceful design flow, sweeping audiences off their feet with outstanding lines and surfaces. This time we…
The virtuosi
By Elina T. Htun | The Houston Exotic Auto Festival and Luxury Lifestyle expo – exhibit and competition, sponsored by prestigious exhibitors – is a new event format that offers an opportunity to meet with the high-performance car dealerships and…
