Inside Formula 1: Business. Lifestyle. Power.
Race Check-Up: A drenched title
Lewis Hamilton wins the 2015 Formula 1 US Grand Prix for the fourth time in his career and clinches his third title. He was followed by teammate and pole sitter Nico Rosberg in second and Sebastian Vettel in third. In…
Rain vs racing in Austin GP
With FP1 being the only session that could be successfully completed, relentless heavy downpours and thunder have led to cancellation of the second free practice session. Problematic weather in Austin was forecasted for the entire weekend along with showers, but…
USA to Mexico – F1 logistics (VIDEO)
From Austin to Mexico City for back-to-back races! The greatest show in motorsport comes to one of the greatest cities of the world. From Austin, Texas to Mexico City for back-to-back races. After 23 years the Latin American venue is…
Lewis Hamilton: “The US Grand Prix is certainly big for me” (VIDEO)
Yeehaw! Let’s go for a wicked ride in Texas. “The Americans are so good at putting on big events and understanding and embracing what this sport of Formula 1 is all about. The US Grand Prix is certainly big for…
Brembo Brake Facts: Austin, USA!
Yippie-ki-yay, off we got to Austin, Texas, to the Circuit of the Americas. Ahead of turn 12 the drivers decelerate by 255 km/h in just 1.36 seconds over only 128 metres. Power of 2,537 kW gets released in the process.…
The Strategy Behind… pumping the music louder.
The entertainment and design of the Austin Formula 1 party in Blu is always new and fresh each year. With regard to change, marketing efforts in general across all of the F1-related industries here will be increased since Austin is…
My Fantasy F1 Team: Juan Miró
Juan Miró leads Miró Rivera Architects, an architectural firm located in Austin, Texas. The firm won the 2006 AR Emerging Architecture Award and works on a variety of projects including institutional, commercial, and residential architecture and urban design. Click here to…
Live the event
QuintEvents is America’s most prominent sports hospitality company and it is proud to count Formula 1 among their most important partnerships. Doing business as Grand Prix Experiences, they are an Official Global Distributor for the Formula One Paddock Clubs at…
The Strategy Behind… giving COTA its charm
Miro Rivera Architects is a respected company in the Formula 1 world – it’s an award-winning architectural firm operating in Austin, Texas since 1997. We are joined by partners Juan Miró, FAIA and Miguel Rivera, FAIA, to hear about the…
Formula 1 fans in America – should sponsors target them?
As we just passed the US Grand Prix, it might be very useful to have a look at the profile of American Formula 1 fans and compare that to fans from other global regions. Yes, there are a lot of…
