Inside Formula 1: Business. Lifestyle. Power.
ServiceNow and Aston Martin F1 Team announce a partnership agreement
Aston Martin F1 Team has announced ServiceNow, the leading digital workflow company making the world work better for everyone, as the team’s Official Intelligent Platform Partner. Click here to subscribe to our print edition! As the ‘team behind the team’, ServiceNow…
Pedal Mafia and Aston Martin F1 Team sign a partnership agreement
Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) joins Pedal Mafia to pursue the world’s fastest cycling kit with a new Technical Collaboration performance collection. Click here to subscribe to our print edition! Headquartered in Perth, Western Australia, Pedal Mafia…
What should be Fernando Alonso’s goal this year?
After returning from his hiatus to the Alpine team, it seemed like Fernando Alonso might be ready for retirement – but a move to Aston Martin might be the reinvigoration of a record-breaking career. When it comes to the rest…
stichd and Aston Martin F1 Team sign a merchandise agreement
Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) is proud to announce that stichd will become the team’s Official Merchandise Partner from 2024. Click here to subscribe to our print edition! The long-term agreement with stichd, part of the PUMA…
38. Mike Krack
Age 50 Occupation Team Principal, Aston Martin F1 Team Nationality Luxembourgish Position Last Year New Mike Krack (born March 18, 1972) is a Luxembourgish motorsports engineer. He has worked at BMW Sauber F1 as the chief engineer; Porsche WEC team…
53. Fernando Alonso
Age 41 Occupation Driver, Aston Martin F1 Team Nationality Spanish Position Last Year 53 Fernando Alonso Díaz (born 29 July 1981) is a Spanish racing driver competing for Aston Martin in Formula One. Click here to subscribe to our print edition!…
Bydevelyo
69. Jefferson Slack
Age 59 Occupation Managing Director Commercial, Aston Martin F1 Team Nationality American Position Last Year 81 Jefferson Slack has over two decades of experience in athlete management, sports investments, and content creation and distribution. He was Senior Vice President of…
97. Lance Stroll
Age 24 Occupation Driver, Aston Martin F1 Team Nationality Canadian Position Last Year 84 Lance Strulovitch (born 29 October 1998), better known as Lance Stroll, is a Canadian–Belgian racing driver competing under the Canadian flag in Formula One. He has…
Honda to supply power units to the Aston Martin F1 Team starting the 2026 season
As 2026 F1 regulations will boost electrical power by three times, Honda enters F1 with a new partner. Honda will hone its e-motor and battery technologies through new F1 challenges and feed them back to mass production. Click here to subscribe…
Banco Master announce a new partnership with the Aston Martin F1 Team
The Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) is pleased to announce a new partnership with Banco Master, which becomes the team’s official Brazilian Banking Partner. Click here to subscribe to our print edition! Headquartered in Sao Paulo, Brazil,…
Saudia and Aston Martin F1 Team sign a sponsorship agreement
Saudia, the national flag carrier of Saudi Arabia, has been named the Official Global Airline Partner of the Aston Martin Aramco Cognizant Formula One Team (AMF1) for the 2023 season. Click here to subscribe to our print edition! Saudia connects guests…
Velocity Black and Aston Martin F1 Team sign announce a new lifestyle partnership
Aston Martin Formula One Team (AMF1) is delighted to announce Velocity Black as its new Official Luxury Lifestyle Partner. Click here to subscribe to our print edition! Founded in 2014, Velocity Black is a digital members’ club and luxury concierge that…
