Inside Formula 1: Business. Lifestyle. Power.
How I Spend It: Dany Bahar
Based in Modena, Italy, the historical home of sports car excellence, ARES was founded by pioneers in the international trade of luxury vehicles and visionaries of proven, award-winning super sports car design. Dany Bahar, CEO of the company, shares his…
Five Ways To… build your brand
Dany Bahar led the launch of the Formula 1 teams, Red Bull Racing and Scuderia Toro Rosso, and from 2007 to 2009 he was Senior Vice President Commercial and Brand at Ferrari, after which he became CEO of Group Lotus,…
Tailoring an icon
Tailoring an icon: this is a showcase of ARES design and engineering brilliance. Let’s take a glance at the Porsche 991 Targa 4S. Click here to subscribe to our print edition! Intelligent aerodynamic upgrades to the body of the car subtly…
The Ares Atelier 2in1: beauty and the beast
The ARES Atelier has given the most powerful Rolls-Royce ever built a subtle aesthetic and technical upgrade. The overall design language has been refreshed with a clear sporty edge whilst still retaining the indisputable elegance of the Rolls-Royce Wraith. Paddock…
