Inside Formula 1: Business. Lifestyle. Power.
Unlocking true fan engagement
Tom Spencer, Owner of Apex Racing PR, discusses the common mistake that many teams are making with their fan engagement efforts and the value that they can unlock by adopting a new approach. Click here to subscribe to our print edition!…
Autonomy is EV’s killer app
Mark was part of Formula 1 for many years before moving to a Team Principal’s position at a Formula E team and creating the Preston EV StreetDrone. Today Mark Preston predicts that the application of autonomous technologies will unlock greater…
eSports: Driving new brand engagement opportunities
Tom Spencer, owner of Apex Racing PR, discusses the captivating industry of eSports. While eSports are still seen as an emerging trend, the industry generated in excess of $748 million (£515 million) in 2015 and is anticipated to be worth…
