Inside Formula 1: Business. Lifestyle. Power.
A523 is launched by Alpine F1 Team at a London event
BWT Alpine F1 Team revealed its challenger for the 2023 FIA Formula 1 World Championship season – the A523 – at a unique, star-studded event in London, United Kingdom. Click here to subscribe to our print edition! BWT Alpine F1 Team…
Oscar Piastri: the champion without a racing car. Will we see a talented driver in the next Formula 1 season?
More and more often there are rumours that Oscar Piastri, who is the champion of Formula 3 in 2020 and the champion of Formula 2 in 2021, is quite close to making his debut in Formula 1. At first, it…
Lapierre X Alpine F1 Team collaboration
Lapierre, a brand involved at the highest level of world cycling, and Alpine are pleased to announce today their new collaboration; an exclusive three-year partnership. Lapierre is joining forces with Alpine, the iconic French manufacturer of racing and sports cars,…
Accor and Alpine F1 Team partner for the French Grand Prix
Accor is one of the world’s leading hospitality companies with over 5,300 hotels in 110 countries and across over 40 hotel brands, including Fairmont, Sofitel, Pullman, Novotel, Mercure and ibis. ALL is Accor’s lifestyle loyalty program that provides meaningful experiences…
Hyvia and Alpine F1 Team partner for the French Grand Prix to promote smart & sustainable mobility
HYVIA is the official partner of BWT Alpine F1 Team 2022 at the Formula 1 Grand Prix de France. From July 22 to 24, on the Circuit Paul Ricard in Le Castellet, the Alpine A522 will proudly display the logo…
Yahoo and Alpine F1 Team extend their partnership
BWT Alpine F1 Team and Yahoo are delighted to confirm a strategic partnership, which will see Yahoo continue as a valued technical partner. The distinctive Yahoo logo will appear on the BWT Alpine F1 Team A522 cars, bringing its global…
FVP Trade and Alpine F1 Team sign a partnership agreement
BWT Alpine F1 Team today announces a new partnership with FVP Trade, an award-winning financial services provider specialising in Forex and CFD trading. Click here to subscribe to our print edition! FVP is a globally regulated CFD broker that provides transparent…
Berluti partners with the Alpine F1 Team
Alpine F1 Team is proud to announce a partnership with Berluti. The Parisian Maison is thus established as Alpine Elegance Partner. This is the latest instance in Berluti’s history of exceptional collaborations, which have long been part of the Maison’s…
Binance and Alpine F1 Team launched a fan token
BWT Alpine F1 Team and Binance revealed a new partnership. The collaboration makes BWT Alpine F1 Team the first-ever Formula One team to join the Binance Fan Token platform and sees Binance become the official Fan Token Partner of BWT…
BWT and Alpine F1 Team announce a strategic partnership
BWT and Alpine F1 Team have signed a strategic, long-term partnership, which will see the Austrian water treatment supplier become the title partner of Alpine F1 Team from 2022. The French team will become known as BWT Alpine F1 Team…
Kappa and K-Way become official partners of the Alpine F1 Team
Alpine F1 Team is joining forces with Kappa and K-Way, two brands of the Italian group BasicNet, by announcing a major partnership for the coming seasons. Kappa becomes an Official Partner and will equip the drivers off-track, as well as…
18. Laurent Rossi
Age 45 Occupation CEO, Alpine Nationality French Position Last year New Laurent Rossi was appointed Chief Executive Officer of the Alpine brand in January 2021. He reports to Luca De Meo, Chief Executive Officer of Groupe Renault. Click here to subscribe…
