Inside Formula 1: Business. Lifestyle. Power.
BWT Alpine F1 Team and FROM FUTURE Unveil Limited-Edition Capsule Collection
In a bold crossover between high-performance motorsport and cutting-edge fashion, the BWT Alpine Formula One Team has partnered with Parisian clothing label FROM FUTURE to launch a limited-edition capsule clothing collection. This exclusive line will debut just in time for…
22. Philippe Krief
Age 60 Occupation CEO Company Alpine Country France Position Last Year New Philippe Krief, born in 1965, is a powerhouse in automotive engineering with over 35 years of experience shaping some of the world’s most iconic vehicles. A graduate of…
43. Flavio Briatore
Age 75 Occupation Executive Advisor Company Alpine F1 Team Country Italy Position Last Year New Flavio Briatore Returns to Enstone: Alpine Bets on Experience to Reignite Its F1 Ambitions Formula 1 teams often look to the future in a sport…
61. Andreas Weissenbacher
Age 65 Occupation CEO Company BWT Country Austria Position Last Year Down Since 2014, Andreas Weissenbacher has served as the CEO of BWT AG (Best Water Technology), steering the company’s mission to revolutionise water treatment with sustainable, high-tech solutions. His…
Endstate x BWT Alpine F1 Team Unveil Exclusive Smart Footwear Collection
Endstate has announced a groundbreaking licensing partnership with BWT Alpine Formula One Team, introducing a contemporary luxury travel sneaker designed exclusively for the team. This collaboration represents a bold fusion of high-performance motorsport and cutting-edge footwear design, seamlessly integrating technology…
BWT Alpine F1 Team Welcomes MISSION as New Team Supplier
MISSION, a leading innovator in natural energy drinks and performance teas, has joined forces with BWT Alpine Formula One Team as an official Team Supplier. This partnership will see MISSION’s range of ready-to-drink cans and performance teas available to team…
BWT Alpine Formula One Team Partners with Viagogo to Enhance Fan Access to Formula One Tickets
BWT Alpine Formula One Team has announced an innovative partnership with Viagogo, the world’s leading ticket marketplace, aimed at revolutionizing how fans access Formula One tickets globally. Through this collaboration, fans worldwide will gain unprecedented access to tickets for Formula…
BWT Alpine F1 Team Strengthens Alliance with Trak Racer in Extended Partnership
The BWT Alpine Formula One Team is thrilled to announce the extension of its successful partnership with Trak Racer, a global leader in the sim racing industry. This renewed collaboration underscores a shared commitment to cutting-edge innovation, high-performance esports, and…
BWT Alpine Reveals Striking 2025 Team Colors at Historic F175 Live Launch
BWT Alpine Formula One Team unveiled its striking new team colours in an exclusive event for partners and global media in Shoreditch, London. This highly anticipated reveal set the stage for a spectacular evening at The O2 Arena for F175…
BWT Alpine F1 Team Joins Forces with Mercado Libre in Exciting New Partnership
BWT Alpine Formula One Team has announced a partnership with Mercado Libre today, the leading e-commerce platform in Latin America. Mercado Libre, synonymous with innovation, excellence, and entrepreneurial spirit, will feature on the A525 and the team’s 2025 challenger with…
BWT Alpine Formula One Team Partners with MSC Cruises, Elevating Their Racing Experience
The world-leading cruise line MSC Cruises has ignited a wave of excitement by joining forces with BWT Alpine Formula One Team as a Premium Partner for 2025 and beyond. A global partner of Formula One, MSC Cruises now further expands…
Eni, Renault Group, and BWT Alpine F1 Team Forge Powerful New Strategic Alliance
Eni, Renault Group, and BWT Alpine Formula One Team will collaborate on bio-gasoline testing for racing. Eni and Renault Group have announced a landmark agreement to explore future opportunities for collaboration in the decarbonisation of the transport sector. This partnership…
