Inside Formula 1: Business. Lifestyle. Power.
The Formula 1 and NASCAR connection
Formula 1 and NASCAR are both top-level motorsports, but that is where the similarity ends. They are like chalk and cheese in comparison. NASCAR is more about brute force and raw power, whereas Formula 1 focuses on finesse and overall…
Back to Daytona
By Danielle Crespo | CrowdStrike, the leader in cloud-delivered endpoint cybersecurity protection, has announced its support of three racecars for the legendary Rolex 24 At Daytona race weekend at the end of January 2018. The company has signed a two-car partnership…
Gossip Grip: Formula fun
Formula fun by Kunal Shah and Mithila Mehta | Thankfully, the 2017 Formula 1 season is just not like any previous ones. Apart from having two legendary teams and drivers battle for top honours in races with a heady mix of…
Spanish GP: A European benchmark track
It’s a pleasure to sit down for an exclusive interview with the General Manager of Circuit de Barcelona-Catalunya, Mr Joan Fontseré. The Catalonian track has held the Formula 1 Spanish Grand Prix since 1991. Nevertheless, and after more than two decades…
Gossip Grip: Season finale or final season?
By Kunal Shah and Mithila Mehta | Long story short, Nico Rosberg is the new champ. He celebrated his win by doing a seemingly drunk rendition of a song called “Sex on Fire” (interesting choice for sure!) and having a ball until…
Head of Baku circuit: “Educating people about F1 is one of our most important aims”
Executive Director of Baku City Circuit, Mr Arif Rahimov sits down with the Paddock magazine to give us a taster of what this Grand Prix in Azerbaijan’s capital really means to the Formula 1 calendar. Last time we’ve talked you…
Doin’ it right. Not. McLaren’s sponsor approach
Click here to subscribe to our print edition! Sponsor exodus, dating back to Vodafone‘s demise as the title sponsor. A promised replacement for Vodafone that was never announced. Dennis unhappy with Tag Heuer‘s marketing approach at Monaco. Tag Heuer subsequently jumped…
The Strategy Behind… being a partner of Ferrari
Shell has a truly impressive history of “fueling” Formula 1. Either it’s being a partner with Ferrari or the general involvement in the sport, this company is definitely a huge part of the circus. We have Kai-Uwe Witterstein, Global Sponsorship…
