Inside Formula 1: Business. Lifestyle. Power.
adidas Becomes Official Partner of the Future Audi Formula 1 Team
The future Audi Formula 1 Team has announced a landmark multi-year partnership with adidas, naming the German sportswear giant as its official apparel partner. This collaboration marks a major step as Audi prepares to enter Formula 1 in 2026, uniting…
Adidas Joins Forces with Mercedes-AMG PETRONAS F1 in Multi-Year Partnership
Adidas has announced a multi-year partnership with the Mercedes-AMG PETRONAS Formula One Team, marking its official entry into the pinnacle of motorsport: Formula 1. This collaboration unites two global icons and represents a pivotal moment in adidas’ illustrious history as…
