In a groundbreaking move set to redefine the landscape of motorsport sponsorship, Revolut, the global fintech leader boasting over 60 million customers worldwide, has forged a strategic partnership with the future Audi F1 Team. Effective from the 2026 FIA Formula One World Championship season onward, this alliance marks Revolut’s debut as the team’s title partner.
The collaboration between Revolut and Audi underscores a shared commitment to innovation and pushing boundaries, both in motorsport and global finance. Together, they aim to revolutionise fan engagement during race weekends, promising exclusive experiences tailored for a new generation of motorsport enthusiasts, alongside special benefits for Revolut customers.
Revolut Business will play a pivotal role in the team’s financial operations, integrating seamlessly to streamline checkout processes for team merchandise, enhancing the retail experience for fans.
Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Sauber Motorsport AG, expressed Audi’s strategic intent: “Entering Formula 1 is a significant step for Audi, aligning with our vision of leveraging this platform for technological advancement and sustainable growth. We are excited about the possibilities this partnership with Revolut presents, as we aim to captivate new audiences and amplify enthusiasm for our brand and products on a global scale.”
Jonathan Wheatley, Team Principal of the future Audi F1 Team, highlighted the synergies: “Revolut’s commitment to innovation and relentless ambition resonates deeply with our team ethos. This partnership is not just about branding; it’s a strategic collaboration aimed at challenging norms in motorsport. From 2026 onwards, Revolut’s digital-first solutions will redefine operational efficiency while transforming fan interactions, both trackside and online.”
READ MORE: Robin Fenwick: F1 is the best sport for commercial sponsorship
Nik Storonsky, CEO of Revolut, emphasised the significance of the collaboration: “Partnering with the future Audi F1 Team marks a monumental milestone for Revolut as we accelerate towards 100 million customers globally. This alliance heralds a new era for Formula 1, where digital innovation and global reach converge to create unparalleled experiences for fans. Together with Audi, we are poised to set new benchmarks in motorsport and finance, driven by shared values and a relentless pursuit of progress.”
Audi’s entry into Formula 1 represents a strategic flagship initiative, embracing sustainable practices with increased reliance on electric power and sustainable fuels starting in 2026, alongside a stringent cost cap. With Formula 1 boasting approximately 820 million fans and 1.6 billion TV viewers in 2024, it remains the premier global sports series, presenting an unparalleled platform for Audi and Revolut to engage new audiences and drive growth.
About Revolut:
Revolut, founded in 2015 in the UK, has evolved into a global fintech powerhouse, empowering over 60 million customers worldwide with innovative financial solutions. From money transfers to personal and business accounts, Revolut continues to redefine the boundaries of financial technology, connecting individuals and businesses across the globe with seamless, cutting-edge services.
