Inside Formula 1: Business. Lifestyle. Power.
Revolut Announced as Title Partner for Future Audi F1 Team
In a groundbreaking move set to redefine the landscape of motorsport sponsorship, Revolut, the global fintech leader boasting over 60 million customers worldwide, has forged a strategic partnership with the future Audi F1 Team. Effective from the 2026 FIA Formula…
Andrea Kimi Antonelli and his first harsh time in F1
Struggling F1 rookie Andrea Kimi Antonelli seeks redemption, supported by the Mercedes Team. In the Formula 1 world, all drivers experience their share of ups and downs. If, in this case, the driver is a rookie, these ups and downs…
“I Was in Denial Until the Last Pit Stop” — Hülkenberg Secures First-Ever Podium at Rain-Soaked Silverstone!
The Silverstone race not only saw McLaren’s success but also marked a historic moment for Nico Hülkenberg of Kick Sauber, who clinched his maiden Formula 1 podium after a 15-year career! Despite starting 19th, the unexpected victory celebration was nothing…
Robin Fenwick: F1 is the best sport for commercial sponsorship
Paddock Magazine had the chance to speak exclusively with Robin Fenwick, Founder & CEO at Right Formula, the renowned sports marketing agency in Formula 1. Robin is not just one of the best business leaders in the paddock; he also…
From Hollywood to Miami: Toto Wolff, George Russell, Kerry Condon, and Jerry Bruckheimer Bring Formula One Thrills to the Big Screen
From Hollywood to Miami: ahead of the thrilling Miami Grand Prix weekend, IWC Schaffhausen hosted an exclusive event in true Miami-style at the rooftop restaurant Fabel. The gathering brought together key figures from the adrenaline-fueled world of FORMULA 1 for…
Red Bull Drivers Take Over Tokyo Streets in Historic Showrun Event
For the first time ever, all four Red Bull drivers—Max Verstappen, Yuki Tsunoda, Liam Lawson, and Isack Hadjar—participated in a Showrun ️ together, celebrating the Team’s enduring partnership with Honda and the final season of one of the most successful…
