Inside Formula 1: Business. Lifestyle. Power.
Technology companies in Formula 1
Formula 1 has seen an influx of alcohol brands in recent years: McLaren, Force India and Williams have them as major sponsors, while FOM itself has recently inked deals with Heineken, Johnnie Walker and Chandon. And while alcohol sponsorship has…
Moving On Up: Lucas di Grassi
Paddock magazine is joined today by Lucas di Grassi, a Brazilian professional racing driver who currently competes for Audi Sport Team Joest in the FIA World Endurance Championship, and for Audi Sport ABT in Formula E. Full name: Lucas di…
Q&A: Jordan King
Jordan King is a naturally competitive racer from Britain and is currently the development driver for Manor Racing. He’s also part of the Racing Engineering team in GP2 alongside Norman Nato. Jordan gives us a few minutes of his time to…
Can Formula 1 get “more global” in the coming years?
Can Formula 1 get “more global” in the coming years? Nowadays, Formula 1 is already a global phenomenon. The technology era has helped to provide a brand-new perspective and insight into motorsports in general and Formula 1 has perhaps been…
Secrets of communication
iSportconnect is one of the world’s leading sports business networks with over 23,000 members worldwide and the network is growing. Everyone in the network is a bona fide senior sports business executive, this is not open to the public. The…
So you want a career in motorsports?
By Carol Trehearn | Many people who want to get a job in Formula 1 want to become a mechanic or engineer, however, for some, the dream is to become a professional racing car driver. If you’re looking for a…
My Race Day: Elle Haus
We meet Elle Haus, a vivacious Formula 1 journalist from Australia. When she’s not following the travelling circus, Elle works as a part-time tropical traveller and can be found enjoying cocktails by the beach at an exotic location. This time…
Powering into the future
Powering the future: Recently Mercedes executive technical director Paddy Lowe stated that with the current power unit regulations ending in 2020, discussions should begin on what will power our formula into the next decade. Click here to subscribe to our print…
Five Ways To… look at Formula 1 cars
Paolo D’Alessio supplies various motorsport publications with articles and detailed technical drawings of Formula 1 cars. In 1993, he also founded an industrial design firm and since then has been producing watches, bikes, means of transport, helmets, sports glasses and…
Moving On Up: Struan Moore
A talented racing driver Struan Moore is here to introduce himself. Look out for this one! Click here to subscribe to our print edition! What was your very first experience of motor racing? I can’t guarantee that this is completely accurate, as…
Could further hybrid development bring more manufacturers to F1?
Over the years we’ve seen many different car manufacturers come and go in Formula 1; Alfa Romeo, Maserati, Jaguar, Toyota and even Bugatti have made attempts to succeed at the pinnacle of motorsport, there are some that have fallen by wayside…
Esteban Gutiérrez: Adjustments for the future
By Rosa Elena Torres | Haas F1 Team driver Esteban Gutiérrez talks to us about his team, the changes he would like to see in the sport and the racing fans of the world. Being in your third team in Formula…
