Inside Formula 1: Business. Lifestyle. Power.
Five Ways To… run a successful whisky club
The Monte Carlo Whisky Society is the first collaborative venture in the Principality of Monaco to promote Scottish heritage and culture through the appreciation of fine whisky, with the support of the Monegasque and Scottish governments. The aim of this…
Five Ways To… do social media for an F1 team
Head of Caterham F1’s communications, Tom Webb, gives us five hints on how to creatively master the art of social media for a Formula 1 team. Be open: use social media to open the doors to your world and don’t…
My (Australian) Race Day: Enrico Zanarini
Enrico Zanarini gives us his race day schedule. Click here to subscribe to our print edition! 5 am: I am in Australia, it is the first Grand Prix and I am still severely jetlagged so anyone else who claims waking up…
Making drivers famous
Ignacio de Villota, one of the members of the famous de Villota racing family, provides PR for all the drivers at Emilio de Villota MOTORSPORT. We sat down with Ignacio and he told us the main things that currently have…
The Strategy Behind… getting ready
Adrian Sutil of the Sauber F1 team sits down with us and talks about the preparations for Formula 1 races. Before the training As a Formula 1 driver you have to do a lot of research, analyze the data and…
Moving On Up: Jorge Cevallos Saad
Paddock magazine moves on up with a progressive Mexican driver Jorge Cevallos Saad. Look out for this one, Formula 1! Click here to subscribe to our print edition! What was your very first experience of motorsports racing? I’ve been a fan…
Where Are They Now: Richard Cregan
At the end of 2013, Richard Cregan – one of the most experienced managers in Formula 1 – was made the consultant of the Russian Grand Prix. Paddock magazine takes a closer look at Richard’s path. Richard Cregan has overseen…
My Race Day: Jennie Gow
Jennie Gow, a recognised and celebrated broadcaster, reports and presents sport for some of the UK’s leading television and radio companies. She gives Paddock magazine a taster of what her usual Formula 1 race Sunday looks like. Click here to subscribe…
For the sake of comparison: Best-attended sports leagues v F1 attendance
The Top 10 total attendances for sports leagues in their most recent season Rank League Year Overall Average 1. Major League Baseball 2009 73,418,479 30,338 2. Nippon Professional Baseball 2009 22,399,679 25,926 3. National Basketball Association 2009/10 21,094,015 17,150 4. …
Accelerating ticket prices
Formula One is not known for being cheap for fans. Last year, the sport’s cheapest ticket prices were US$28 for an uncovered space of grass under the Malaysian sun to watch the country’s Grand Prix. The prices rose up to…
Formula 1 teams back to use Windshear’s wind tunnel
Windshear Inc. is looking forward to another successful year after Formula One’s regulatory body, the FIA lifted its ban on teams using full-scale wind tunnels for 2010 onwards. The company operates the only commercially available, full-scale, single-belt, rolling-road wind tunnel…
