Inside Formula 1: Business. Lifestyle. Power.
Five Ways To… create a unique service culture
Lyndy Redding – chef, founder and head of Absolute Taste, an impressive Formula 1 hospitality company, gives us five tips on how to provide better service than guests can possibly imagine. Click here to subscribe to our print edition! Food…
Let’s talk Formula 1
We at Paddock magazine were pleasantly surprised when we found this interesting USA-based radio show called Track Source Radio. It was developed along with Tim Frost from the National Speedway Directory as a way to give those in the racing…
The Strategy Behind… celebrity endorsements!
Over a 15-year period, Dominic Reilly generated over £250m in sponsorship revenues whilst working first for sports agencies and then as Head of Marketing at the Williams F1 Team. This time Dominic gives us his take on celebrity endorsements. Click…
My Race Day: Will Courtenay
Head of Race Strategy at Infiniti Red Bull Racing, Will Courtenay, shares his typical Formula 1 race day with us. 7:00am – I wake up, get straight out of bed and into the shower. We normally have breakfast at the…
Moving On Up: Giancarlo Vecchi
Paddock magazine catches a young rising star, a very promising Mexican driver Giancarlo Vecchi – a one to remember! Click here to subscribe to our print edition! Name: Giancarlo Vecchi Date of birth: November 27, 1996 Place of birth: México City…
Five Ways To… make F1 come alive
Codemasters is a company which can be proud of works that are known all around the globe – it’s the birthplace of some of the most interesting motorsport video games. Lee Mather, Senior Games Designer at Codemasters, gives us five…
The Strategy Behind… getting drivers noticed
Sergio Garcia B., a brilliant driver promoter and coach, gives his professional insights on how to make perspective drivers into racing stars. Click here to subscribe to our print edition! Results? Ideally, the best way for a driver to be noticed…
The Formula 1 view
Paddock magazine gets a chance to talk to Véronique Rousseau, Director of RC Concepts Monaco, an impressive company specialising in organising incentive and public relation events. We discuss the luxurious hospitality business and what exactly is it influenced by. Click…
The Strategy Behind… creating a unique footwear line
Unique footwear: Enrico Trifoglio, Team head Product Line Management Motorsport at PUMA, explains the work that goes into creating a new footwear line. Click here to subscribe to our print edition! Our starting point for creating a footwear line is about…
My Race Day: Christian Hollmann
Christian Hollmann is the Deputy Head of Sports at Germany’s leading news agency DPA and one of DPA’s four Formula 1 correspondents. This dedicated Formula 1 reporter tells us about his usual race day. Start of the day: Depending on…
My Fantasy F1 Team: Peter Nygaard
Photojournalist Peter Nygaard (Grand Prix Photo) shares his fantasy Formula 1 set with us and explains why. The car: Definitely the Maserati 250F! Was there ever a more beautiful F1 car? I have talked to a few of the drivers…
Moving On Up: Michael Dorrbecker
Paddock magazine catches up with Michael Dorrbecker, a racing driver we’ll definitely hear about again. Click here to subscribe to our print edition! Date of birth: 09/01/1993 Place of birth: Gifhorn, Germany Highlights: -2005/2006 National Mexican Champion. -2007 Latin-American Champion -2008/2009 Skip Barber…
