Inside Formula 1: Business. Lifestyle. Power.
The Strategy Behind… WOWing the world
Red Bull has a history of surprising us with spectacular events like throwing a person into the atmosphere or doing sky-high F1-car doughnuts in Dubai. Obviously, this is a big part of why so many people love the brand and…
Where Are They Now: Vitaly Petrov
Paddock magazine remembers the career of Vitaly Petrov and finds out what is he up to these days. Click here to subscribe to our print edition! Unlike most top drivers, Petrov did not begin his career in karting, as there…
My Race Day: Alex Goldschmidt
The sharp and insightful FIA and ITR-accredited motorsport journalist, who’s specialising in Formula 1 and has been an automotive professional for over 14 years, Mr Alex Goldschmidt, opens up about his typical F1 Sunday. Off to the track early. It’s…
My Fantasy F1 Team: Panos Seitanidis
Panos Seitanidis has been an F1 commentator on Greek TV for the past 12 seasons. In between duties in front of a microphone and as the Editor of a leading Greek motorsport website NewsAuto.gr, Panos gives the Paddock Magazine his…
Moving On Up: Alex T Jones
Paddock magazine catches up with a young Formula Vee racer, Alex T Jones. His talent and attitude may one day take him to the top of motorsport, so look out for this one! Click here to subscribe to our print edition!…
Five Ways To… make drivers succesful
A professional who spent over 22 years in Formula 1, a recognised and respected expert in driver management and sponsorship acquisition, the Director of Media Sport Group, Mister Enrico Zanarini, gives us five tips on how to make drivers into…
How to meet sport executives?
CEO and Founder of a very particular company iSportconnect, Mr Sree Varma, guides us through the steps of making sports executives start new business relationships with one another. Click here to subscribe to our print edition! What’s underneath it all I…
Where Are They Now: Peter Windsor
We take a short glance at the career of a journalist and businessman who came very close to creating an American Formula 1 team in 2010 – Peter Windsor. Peter David Windsor was the Sporting Director of the US F1…
Where Are They Now: Jarno Trulli
Jarno Trulli is not your ‘typical Italian’: he arrives early for appointments; does not care for football, claiming he did not even support Italy in World Cups; and he even has a Finnish name – he is called Jarno after…
The Strategy Behind… travelling as an F1 team
For most Formula 1 people, the race calendar is a pulsing reminder of the various Grand Prix destinations they have to visit every year. Franco Massaro, Race Team Co-Ordinator at Sahara Force India, shows us just how complicated and carefully…
My Race Day: Zak Brown
A powerful motorsport marketer, founder of JMI, former CEO of CSM Sport & Entertainment and the current CEO of McLaren Racing, mister Zak Brown shows us what his typical race day looks like. Click here to subscribe to our print edition! The night before.…
Moving On Up: Lyubov Andreyeva
Lyubov Andreyeva – Paddock magazine catches a young rising star, a very promising Kazakhstani Formula 3 racing driver. Name: Lyubov Andreyeva Date of birth: November 21, 1996 Place of birth: Almaty, Kazakhstan Team: Kazakhstan Motorsport Team Click here to subscribe to…
