Inside Formula 1: Business. Lifestyle. Power.
Breaking Barriers: Laura Müller, Formula 1’s First Female Race Engineer
In the high-octane world of Formula 1, where milliseconds can determine victory or defeat, the race engineer plays a pivotal role. For the 2025 season, Laura Müller has stepped into this critical position at Haas F1 Team, becoming the first…
Whispering Angel Joins Formula 1 as the Official Rosé in a Glamorous Partnership
Whispering Angel, the world-renowned rosé that has long been a favourite in Formula 1 hospitality, has officially been crowned the Official Rosé of Formula 1. As part of the prestigious 10-year partnership between Formula 1 and LVMH, the brand now…
Audi Streamlines Formula 1 Project with Centralized Leadership
Audi is taking its Formula 1 project to the next level by fully aligning its efforts with the precision and synergy of a factory racing team. The appointment of Mattia Binotto as Head of the Audi F1 Project marks a…
Nasdaq and Mercedes-AMG PETRONAS F1 Unite to Turbocharge Technological Innovation
In a landmark move that unites two global powerhouses of performance and innovation, Nasdaq and the Mercedes-AMG PETRONAS F1 Team have officially announced a multi-year brand partnership. This strategic alliance pairs one of the most successful Formula 1 teams in…
Yuki Tsunoda Promoted to Red Bull as Liam Lawson Joins Visa Cash App RB
Yuki Tsunoda will swap places with Liam Lawson at Visa Cash App Racing Bulls in time for his home race at Suzuka. Following a challenging start to the 2025 FIA Formula One World Championship season for Liam Lawson, Oracle Red…
