Inside Formula 1: Business. Lifestyle. Power.
Mercedes-AMG PETRONAS F1 Team powers 2024 European season on biofuel, cutting 500+ tonnes of CO2e
Mercedes-AMG PETRONAS F1 Team has taken a significant step towards sustainability, successfully powering its race and marketing trucks and generators for the 2024 European season with HVO100, a second-generation biofuel. This initiative aligns with the team’s broader ambition to become…
T-Mobile and McLaren Racing Announce a Partnership Agreement
The US-focused partnership connects T-Mobile, America’s largest and fastest 5G network, with the McLaren Formula 1 Team, marking a significant step in the intersection of cutting-edge technology and motorsport performance. Today, McLaren Racing announced T-Mobile as an official partner of…
Haas F1 Teams Up with TOYOTA GAZOO Racing in New Technical Partnership
MoneyGram Haas F1 Team and TOYOTA GAZOO Racing, the motorsport competition and R&D division of Toyota Motor Corporation, have officially entered a strategic, multi-year partnership, with TOYOTA GAZOO Racing becoming the ‘Official Technical Partner’ of the only American team in…
Hot Wheels and Formula 1 Collaborate on Limited-Edition Die-Cast Series
For the first time, Mattel, Inc.’s brand Hot Wheels and Formula 1 are partnering to bring the sport’s fans a full range of its products. The new product line from the two iconic brands will feature F1 Teams and bring…
LVMH and Formula 1 Forge Groundbreaking 10-Year Global Partnership, Redefining Luxury in Motorsports
As Formula 1 prepares to celebrate its 75th anniversary in 2025, it was announced today that LVMH will become a Global Partner starting in 2025 through a groundbreaking 10-year agreement. The partnership will see several of LVMH’s iconic Maisons, such…
Hard Rock International and Red Bull Racing Expand Global Alliance for Fans of Racing, Music, and Travel
Hard Rock International and Oracle Red Bull Racing are driving more excitement with the announcement that they have expanded their global alliance to bring the thrill of F1 racing to more fans worldwide. Click here to subscribe to our print edition!…
Haas F1 Team and Metaphor: ReFantazio Announce Singapore GP Partnership
MoneyGram Haas F1 Team, a leading force in the Formula 1 circuit, is delighted to announce a new race partnership with Metaphor: ReFantazio, a highly anticipated role-playing game (RPG) from ATLUS, ahead of the Singapore Grand Prix on September 22,…
Formula 1 and Santander Sign a Partnership Agreement
Formula 1 and Santander, one of the largest banks in the world, are delighted to announce a new partnership. Santander will become its Official Retail Banking Partner in a multi-year deal starting in 2025. With its global reach, the partnership…
Prioritizing Safety: An Interview with Jochen Braunwarth, Geobrugg’s Director of Motorsport Solutions
Paddock Magazine had an exclusive conversation with Jochen Braunwarth, the Director of Motorsport Solutions at Geobrugg, a Swiss company known globally for its advanced safety systems. Click here to subscribe to our print edition! Introduction Geobrugg, a Swiss company with over…
Aston Martin Aramco achieves key collaboration milestone for 2026 F1 rules
The Aston Martin Aramco Formula One Team has reached a significant milestone in preparing for the 2026 F1 regulations by signing a landmark technical collaboration agreement with Aramco, Honda, and Valvoline Global Operations (VGO). This dynamic partnership is poised to…
Mercado Libre and Williams Racing sign a new partnership agreement
Williams Racing proudly announced a groundbreaking partnership with Mercado Libre, the renowned Latin American e-commerce and digital payments giant. With a staggering user base exceeding 100 million across 18 countries in the region, Mercado Libre was honoured among Time magazine’s…
Williams Racing and Globant announce a new partnership
Williams Racing and Globant are proud to announce a new partnership. Globant is a leading digital transformation company and long-running Colapinto’s sponsor. Click here to subscribe to our print edition! The New York Stock Exchange-listed organization, spanning over 33 countries with…
