Inside Formula 1: Business. Lifestyle. Power.
LVMH and Formula 1 Forge Groundbreaking 10-Year Global Partnership, Redefining Luxury in Motorsports
As Formula 1 prepares to celebrate its 75th anniversary in 2025, it was announced today that LVMH will become a Global Partner starting in 2025 through a groundbreaking 10-year agreement. The partnership will see several of LVMH’s iconic Maisons, such…
Hard Rock International and Red Bull Racing Expand Global Alliance for Fans of Racing, Music, and Travel
Hard Rock International and Oracle Red Bull Racing are driving more excitement with the announcement that they have expanded their global alliance to bring the thrill of F1 racing to more fans worldwide. Click here to subscribe to our print edition!…
Haas F1 Team and Metaphor: ReFantazio Announce Singapore GP Partnership
MoneyGram Haas F1 Team, a leading force in the Formula 1 circuit, is delighted to announce a new race partnership with Metaphor: ReFantazio, a highly anticipated role-playing game (RPG) from ATLUS, ahead of the Singapore Grand Prix on September 22,…
Formula 1 and Santander Sign a Partnership Agreement
Formula 1 and Santander, one of the largest banks in the world, are delighted to announce a new partnership. Santander will become its Official Retail Banking Partner in a multi-year deal starting in 2025. With its global reach, the partnership…
Prioritizing Safety: An Interview with Jochen Braunwarth, Geobrugg’s Director of Motorsport Solutions
Paddock Magazine had an exclusive conversation with Jochen Braunwarth, the Director of Motorsport Solutions at Geobrugg, a Swiss company known globally for its advanced safety systems. Click here to subscribe to our print edition! Introduction Geobrugg, a Swiss company with over…
Aston Martin Aramco achieves key collaboration milestone for 2026 F1 rules
The Aston Martin Aramco Formula One Team has reached a significant milestone in preparing for the 2026 F1 regulations by signing a landmark technical collaboration agreement with Aramco, Honda, and Valvoline Global Operations (VGO). This dynamic partnership is poised to…
Mercado Libre and Williams Racing sign a new partnership agreement
Williams Racing proudly announced a groundbreaking partnership with Mercado Libre, the renowned Latin American e-commerce and digital payments giant. With a staggering user base exceeding 100 million across 18 countries in the region, Mercado Libre was honoured among Time magazine’s…
Williams Racing and Globant announce a new partnership
Williams Racing and Globant are proud to announce a new partnership. Globant is a leading digital transformation company and long-running Colapinto’s sponsor. Click here to subscribe to our print edition! The New York Stock Exchange-listed organization, spanning over 33 countries with…
Aggreko and Formula 1 sign a partnership agreement
Aggreko and Formula 1 have taken a significant step forward in their ambitious journey toward achieving Net Zero by 2030, announcing a multi-year partnership between the world-leading provider of temporary power solutions and the prestigious motorsport organization. Starting from the…
Alpine F1 Team names Oliver Oakes as new Team Principal
BWT Alpine F1 Team is pleased to announce Oliver Oakes as its new Team Principal. Oli will start after the summer break and will report to Renault Group CEO Luca de Meo. Click here to subscribe to our print edition! The…
Jonathan Wheatley named Team Principal for Audi’s upcoming F1 factory Team
Sauber Motorsport, the Audi F1 factory team from 2026 onwards, has secured a top-ranking expert for its ambitious Formula One project as it announces the future appointment of Jonathan Wheatley as Team Principal at the latest from halfway in the…
Mattia Binotto takes over a leadership position for Audi F1 project
Preparations for entering the highest class of motorsports are going full speed ahead at Audi. As part of the complete takeover of all shares in Sauber Holding AG and the associated realignment of the control structure, the management of the…
