Inside Formula 1: Business. Lifestyle. Power.
Neat Joins Oracle Red Bull Racing for Formula 1 Debut
Oracle Red Bull Racing and Neat, a global pioneer in cutting-edge video collaboration solutions, are thrilled to announce a dynamic three-year partnership. This agreement names Neat as the team’s exclusive Video Conferencing Hardware and Innovation Partner. As part of this…
Scuderia Ferrari HP Unveils Multi-Year Partnership with Chivas Regal as Official Team Partner
Scuderia Ferrari HP proudly announces a new multi-year partnership with Chivas Regal, the iconic luxury Scotch whisky brand, which joins as an Official Team Partner. Launching just ahead of the much-anticipated Las Vegas Grand Prix, this collaboration is set to…
Driving Innovation: Williams Racing and Zoox Forge F1’s First Autonomous Vehicle Partnership
Williams Racing is proud to unveil a groundbreaking new partnership with Zoox, an autonomous ride-hailing company and independent subsidiary of Amazon. This pioneering collaboration marks the first-ever partnership between an autonomous vehicle company and a Formula 1 team, uniting two…
Aston Martin Aramco Unveils High-Performance Partnership with PUMA, Blending Innovation and Style
Aston Martin Aramco Formula One Team announced an exciting new long-term partnership with global sportswear leader PUMA, focused on enhancing high performance across both track and lifestyle wear. Known for its cutting-edge designs and legacy of innovation in athletic and…
Formula 1 to Host Historic Season Launch at The O2: All 10 Teams, Drivers, and Team Principals Unite for Sport’s 75th Anniversary Celebration
Formula 1 is set to make history with a spectacular season launch event at London’s iconic The O2, where all ten teams—including Alpine, Aston Martin, Ferrari, Haas, Kick Sauber, McLaren, Mercedes, Racing Bulls, Red Bull, and Williams—will unite alongside their…
KitKat Named Official Chocolate Bar of Formula 1: A Sweet New Partnership in the World of Racing
In an exciting new chapter for global sports partnerships, Nestlé and Formula 1 have announced a multi-year, worldwide collaboration that positions KitKat as the Official Chocolate Bar of Formula 1. This landmark deal represents Nestlé’s most significant brand partnership to…
Scuderia Ferrari and IBM Forge Multi-Year Strategic Partnership to Drive Innovation
Scuderia Ferrari and IBM, a world leader in technology and consulting, are thrilled to announce a groundbreaking multi-year partnership commencing January 1, 2025. This collaboration unites two industry icons, both driven by a passion for challenges, innovation, excellence, and achieving…
Future Formula 1 Star: Audi and Sauber Sign Rising Brazilian Talent Gabriel Bortoleto
Audi and Sauber Motorsport AG have secured one of the most promising talents for the future of Formula One: Brazilian Gabriel Bortoleto (20) will complete the team’s strong and well-matched pairing alongside Nico Hülkenberg (37). Hailing from São Paulo, Bortoleto…
Zhou Guanyu and Sauber Motorsport Set to Conclude Partnership at End of 2024 Season
Zhou Guanyu and Sauber Motorsport will part at the end of the 2024 season, marking the close of a remarkable three-year chapter with the Swiss team. Zhou, who joined Sauber in 2022, made an immediate impact with his debut at…
Aston Martin Aramco Elevates Global Reach with Strategic Partnership with Ma’aden
Aston Martin Aramco Formula One Team proudly announces a groundbreaking new multi-year, global partnership with Ma’aden, the largest mining and metals company in the Middle East and one of the fastest-growing in the world. This partnership is not just a…
American Express and Formula 1 Unveil Exciting New Multi-Year Global Sponsorship Deal
American Express (Amex) and Formula 1 have announced an exciting new multi-year sponsorship agreement that elevates their existing partnership from a regional focus in the Americas to a global scale. This expansion makes Amex an Official Partner of Formula 1…
Williams Racing and Kraken Expand Their Fan-Focused Partnership Through 2025
Williams Racing and Kraken are thrilled to announce the expansion and extension of their pioneering global partnership into the 2025 Formula 1 season. Kraken, a leading crypto platform trusted by over 13 million clients globally, first joined forces with Williams…
