Inside Formula 1: Business. Lifestyle. Power.
Formula 1 to Host Historic Season Launch at The O2: All 10 Teams, Drivers, and Team Principals Unite for Sport’s 75th Anniversary Celebration
Formula 1 is set to make history with a spectacular season launch event at London’s iconic The O2, where all ten teams—including Alpine, Aston Martin, Ferrari, Haas, Kick Sauber, McLaren, Mercedes, Racing Bulls, Red Bull, and Williams—will unite alongside their…
KitKat Named Official Chocolate Bar of Formula 1: A Sweet New Partnership in the World of Racing
In an exciting new chapter for global sports partnerships, Nestlé and Formula 1 have announced a multi-year, worldwide collaboration that positions KitKat as the Official Chocolate Bar of Formula 1. This landmark deal represents Nestlé’s most significant brand partnership to…
Scuderia Ferrari and IBM Forge Multi-Year Strategic Partnership to Drive Innovation
Scuderia Ferrari and IBM, a world leader in technology and consulting, are thrilled to announce a groundbreaking multi-year partnership commencing January 1, 2025. This collaboration unites two industry icons, both driven by a passion for challenges, innovation, excellence, and achieving…
Future Formula 1 Star: Audi and Sauber Sign Rising Brazilian Talent Gabriel Bortoleto
Audi and Sauber Motorsport AG have secured one of the most promising talents for the future of Formula One: Brazilian Gabriel Bortoleto (20) will complete the team’s strong and well-matched pairing alongside Nico Hülkenberg (37). Hailing from São Paulo, Bortoleto…
Zhou Guanyu and Sauber Motorsport Set to Conclude Partnership at End of 2024 Season
Zhou Guanyu and Sauber Motorsport will part at the end of the 2024 season, marking the close of a remarkable three-year chapter with the Swiss team. Zhou, who joined Sauber in 2022, made an immediate impact with his debut at…
Aston Martin Aramco Elevates Global Reach with Strategic Partnership with Ma’aden
Aston Martin Aramco Formula One Team proudly announces a groundbreaking new multi-year, global partnership with Ma’aden, the largest mining and metals company in the Middle East and one of the fastest-growing in the world. This partnership is not just a…
American Express and Formula 1 Unveil Exciting New Multi-Year Global Sponsorship Deal
American Express (Amex) and Formula 1 have announced an exciting new multi-year sponsorship agreement that elevates their existing partnership from a regional focus in the Americas to a global scale. This expansion makes Amex an Official Partner of Formula 1…
Williams Racing and Kraken Expand Their Fan-Focused Partnership Through 2025
Williams Racing and Kraken are thrilled to announce the expansion and extension of their pioneering global partnership into the 2025 Formula 1 season. Kraken, a leading crypto platform trusted by over 13 million clients globally, first joined forces with Williams…
Mercedes-AMG PETRONAS F1 Team powers 2024 European season on biofuel, cutting 500+ tonnes of CO2e
Mercedes-AMG PETRONAS F1 Team has taken a significant step towards sustainability, successfully powering its race and marketing trucks and generators for the 2024 European season with HVO100, a second-generation biofuel. This initiative aligns with the team’s broader ambition to become…
T-Mobile and McLaren Racing Announce a Partnership Agreement
The US-focused partnership connects T-Mobile, America’s largest and fastest 5G network, with the McLaren Formula 1 Team, marking a significant step in the intersection of cutting-edge technology and motorsport performance. Today, McLaren Racing announced T-Mobile as an official partner of…
Haas F1 Teams Up with TOYOTA GAZOO Racing in New Technical Partnership
MoneyGram Haas F1 Team and TOYOTA GAZOO Racing, the motorsport competition and R&D division of Toyota Motor Corporation, have officially entered a strategic, multi-year partnership, with TOYOTA GAZOO Racing becoming the ‘Official Technical Partner’ of the only American team in…
Hot Wheels and Formula 1 Collaborate on Limited-Edition Die-Cast Series
For the first time, Mattel, Inc.’s brand Hot Wheels and Formula 1 are partnering to bring the sport’s fans a full range of its products. The new product line from the two iconic brands will feature F1 Teams and bring…
