Inside Formula 1: Business. Lifestyle. Power.
Oracle Red Bull Racing Forge Exciting New Partnership with LEGO Group
Oracle Red Bull Racing and the LEGO Group have announced an exhilarating collaboration to delight Formula 1 fans and LEGO enthusiasts alike. Together, they’ve unveiled the LEGO Technic™ Oracle Red Bull Racing RB20 F1® Car, a spectacular brick-built replica of…
Audi F1 Project Accelerates with Strategic QIA Investment
Audi AG and Qatar Investment Authority (QIA) have joined forces to propel the four rings’ highly anticipated entry into Formula 1 in 2026. As part of this collaboration, QIA, Qatar’s sovereign wealth fund, has signed definitive agreements to acquire a…
Hahnair Joins Forces with Visa Cash App RB Formula 1 Team
Starting with the 2025 Formula 1 season, the Hahnair logo will prominently feature on the mirrors of the VCARB-02, symbolizing the beginning of a multi-year partnership between Visa Cash App RB and the renowned executive charter airline. Hahnair has been…
General Motors Unveils Cadillac Formula 1 Team and Innovative Power Unit
In a historic move, General Motors (GM) and TWG Global have reached a groundbreaking agreement in principle with Formula 1 to introduce a Cadillac team to the prestigious racing series in 2026. This marks a transformative step for American motorsports…
BWT Alpine F1 Team Partners with MODO.us for Social Casino Collaboration
The BWT Alpine Formula One Team is thrilled to announce an exciting new partnership with MODO.us, the Team’s official Social Casino Partner. Produced by ARB Interactive, a leading US-based social gaming platform, this collaboration combines the adrenaline-fueled world of motorsport…
Haas F1 Team Joins Forces with UChicago Medicine in Groundbreaking Partnership
America’s Formula 1 team, MoneyGram Haas F1 Team, proudly announces an innovative partnership with the University of Chicago Medicine (UChicago Medicine), one of the United States’ most prestigious academic medical institutions. This collaboration is set to bolster UChicago Medicine’s global…
Global Icons Unite: Aston Martin Aramco and Glenfiddich Announce Multi-Year Partnership at Las Vegas Grand Prix
The Aston Martin Aramco Formula One Team has unveiled an exclusive multi-year partnership with Glenfiddich, the world’s most awarded single malt Scotch whisky. This landmark alliance unites two timeless brands celebrated for their rich heritage, groundbreaking innovation, and unrelenting pursuit…
Williams Racing and Duracell Extend Power-Packed F1 Partnership Ahead of Las Vegas GP
Williams Racing and Duracell are thrilled to announce a multi-year extension to their impactful Formula 1 partnership, coinciding with the excitement of the Las Vegas Grand Prix. Duracell, a globally recognized household name and the world’s leading battery manufacturer, first…
Neat Joins Oracle Red Bull Racing for Formula 1 Debut
Oracle Red Bull Racing and Neat, a global pioneer in cutting-edge video collaboration solutions, are thrilled to announce a dynamic three-year partnership. This agreement names Neat as the team’s exclusive Video Conferencing Hardware and Innovation Partner. As part of this…
Scuderia Ferrari HP Unveils Multi-Year Partnership with Chivas Regal as Official Team Partner
Scuderia Ferrari HP proudly announces a new multi-year partnership with Chivas Regal, the iconic luxury Scotch whisky brand, which joins as an Official Team Partner. Launching just ahead of the much-anticipated Las Vegas Grand Prix, this collaboration is set to…
Driving Innovation: Williams Racing and Zoox Forge F1’s First Autonomous Vehicle Partnership
Williams Racing is proud to unveil a groundbreaking new partnership with Zoox, an autonomous ride-hailing company and independent subsidiary of Amazon. This pioneering collaboration marks the first-ever partnership between an autonomous vehicle company and a Formula 1 team, uniting two…
Aston Martin Aramco Unveils High-Performance Partnership with PUMA, Blending Innovation and Style
Aston Martin Aramco Formula One Team announced an exciting new long-term partnership with global sportswear leader PUMA, focused on enhancing high performance across both track and lifestyle wear. Known for its cutting-edge designs and legacy of innovation in athletic and…
