Inside Formula 1: Business. Lifestyle. Power.
Lawson Earns Oracle Red Bull Racing Seat for 2025 Season
Liam Lawson has secured a coveted Oracle Red Bull Racing seat for the 2025 FIA Formula One World Championship, partnering with four-time world champion Max Verstappen. The 22-year-old New Zealander’s remarkable journey through the Red Bull Junior Programme and his…
Lewis Hamilton Bids Farewell to PETRONAS in Malaysia
Seven-time Formula 1 World Champion Lewis Hamilton paid a heartfelt tribute to PETRONAS on what marked his final visit to Malaysia as a driver for the Mercedes-AMG PETRONAS Formula One Team. The emotional farewell took place at the iconic PETRONAS…
Oracle Red Bull Racing and AvaTrade Forge Largest F1 Partnership Yet
Oracle Red Bull Racing is thrilled to announce AvaTrade as its newest Team Partner in a landmark multi-year agreement, marking the largest investment AvaTrade has made in Formula 1. This extensive collaboration reinforces AvaTrade’s position as a leading global online…
Santander and Williams Racing: Expanding Horizons with a New Sponsorship Alliance
Santander and Williams Racing have announced a new multi-year partnership beginning in the 2025 Formula 1 season. As part of this agreement, Santander will become an official partner of Williams Racing, marking an exciting development in the bank’s longstanding association…
Oracle Red Bull Racing Forge Exciting New Partnership with LEGO Group
Oracle Red Bull Racing and the LEGO Group have announced an exhilarating collaboration to delight Formula 1 fans and LEGO enthusiasts alike. Together, they’ve unveiled the LEGO Technic™ Oracle Red Bull Racing RB20 F1® Car, a spectacular brick-built replica of…
Audi F1 Project Accelerates with Strategic QIA Investment
Audi AG and Qatar Investment Authority (QIA) have joined forces to propel the four rings’ highly anticipated entry into Formula 1 in 2026. As part of this collaboration, QIA, Qatar’s sovereign wealth fund, has signed definitive agreements to acquire a…
Hahnair Joins Forces with Visa Cash App RB Formula 1 Team
Starting with the 2025 Formula 1 season, the Hahnair logo will prominently feature on the mirrors of the VCARB-02, symbolizing the beginning of a multi-year partnership between Visa Cash App RB and the renowned executive charter airline. Hahnair has been…
General Motors Unveils Cadillac Formula 1 Team and Innovative Power Unit
In a historic move, General Motors (GM) and TWG Global have reached a groundbreaking agreement in principle with Formula 1 to introduce a Cadillac team to the prestigious racing series in 2026. This marks a transformative step for American motorsports…
BWT Alpine F1 Team Partners with MODO.us for Social Casino Collaboration
The BWT Alpine Formula One Team is thrilled to announce an exciting new partnership with MODO.us, the Team’s official Social Casino Partner. Produced by ARB Interactive, a leading US-based social gaming platform, this collaboration combines the adrenaline-fueled world of motorsport…
Haas F1 Team Joins Forces with UChicago Medicine in Groundbreaking Partnership
America’s Formula 1 team, MoneyGram Haas F1 Team, proudly announces an innovative partnership with the University of Chicago Medicine (UChicago Medicine), one of the United States’ most prestigious academic medical institutions. This collaboration is set to bolster UChicago Medicine’s global…
Global Icons Unite: Aston Martin Aramco and Glenfiddich Announce Multi-Year Partnership at Las Vegas Grand Prix
The Aston Martin Aramco Formula One Team has unveiled an exclusive multi-year partnership with Glenfiddich, the world’s most awarded single malt Scotch whisky. This landmark alliance unites two timeless brands celebrated for their rich heritage, groundbreaking innovation, and unrelenting pursuit…
Williams Racing and Duracell Extend Power-Packed F1 Partnership Ahead of Las Vegas GP
Williams Racing and Duracell are thrilled to announce a multi-year extension to their impactful Formula 1 partnership, coinciding with the excitement of the Las Vegas Grand Prix. Duracell, a globally recognized household name and the world’s leading battery manufacturer, first…
