Inside Formula 1: Business. Lifestyle. Power.
Andy Cowell appointed as new CEO & Team Principal of Aston Martin F1 as part of major restructuring
In a significant move aimed at clarifying leadership and advancing the team’s performance trajectory, Andy Cowell has been appointed CEO and Team Principal of the Aston Martin Aramco Formula One Team, effective immediately. This transition aligns with a broader strategic…
Liberty Media Appoints Derek Chang as CEO & President
Liberty Media Corporation today announced that Derek Chang will become its new President and CEO, effective February 1, 2025. Until then, John Malone, Chairman of Liberty Media, will serve as interim CEO. Mr. Chang brings a wealth of experience as…
Castore Expands in F1 with BWT Alpine Formula 1 Team Partnership
Castore, the leading performance sportswear brand and global sports apparel supplier, announced a landmark partnership with the BWT Alpine Formula One Team today. This partnership significantly expands Castore’s presence in the elite motorsport sector and builds on recent success. This…
Adidas Joins Forces with Mercedes-AMG PETRONAS F1 in Multi-Year Partnership
Adidas has announced a multi-year partnership with the Mercedes-AMG PETRONAS Formula One Team, marking its official entry into the pinnacle of motorsport: Formula 1. This collaboration unites two global icons and represents a pivotal moment in adidas’ illustrious history as…
TAG Heuer Returns as the Official Timekeeper of Formula 1: A Legendary Partnership Reignited
As Formula 1 commemorates its 75th anniversary, TAG Heuer returns to the pinnacle of motorsport as its Official Timekeeper. This marks the revival of a historic partnership defined by shared values of luxury, precision, innovation, performance, and speed. With a…
Aston Martin F1 Welcomes Pepperstone as Official Trading Partner
The Aston Martin Aramco Formula One Team has kicked off 2025 with an electrifying announcement—their first major partnership of the year. Pepperstone, a global leader in online trading, will join the team as its Global Forex and Trading Partner in a…
Crypto.com and Formula 1 Forge Ahead: Partnership Extended Until 2030
Crypto.com and Formula 1 have announced an extension of their partnership, solidifying their collaboration through 2030. This renewal marks a significant milestone in their relationship, which began in 2021 and underscores their shared commitment to innovation, fan engagement, and global…
Visa Cash App RB Welcomes Isack Hadjar for 2025 Season
Visa Cash App Racing Bulls (VCARB) have officially announced that Isack Hadjar will join Yuki Tsunoda for the 2025 FIA Formula One World Championship. This marks another significant step in the Red Bull Junior Programme’s legacy as another rising star…
Lawson Earns Oracle Red Bull Racing Seat for 2025 Season
Liam Lawson has secured a coveted Oracle Red Bull Racing seat for the 2025 FIA Formula One World Championship, partnering with four-time world champion Max Verstappen. The 22-year-old New Zealander’s remarkable journey through the Red Bull Junior Programme and his…
Lewis Hamilton Bids Farewell to PETRONAS in Malaysia
Seven-time Formula 1 World Champion Lewis Hamilton paid a heartfelt tribute to PETRONAS on what marked his final visit to Malaysia as a driver for the Mercedes-AMG PETRONAS Formula One Team. The emotional farewell took place at the iconic PETRONAS…
Oracle Red Bull Racing and AvaTrade Forge Largest F1 Partnership Yet
Oracle Red Bull Racing is thrilled to announce AvaTrade as its newest Team Partner in a landmark multi-year agreement, marking the largest investment AvaTrade has made in Formula 1. This extensive collaboration reinforces AvaTrade’s position as a leading global online…
Santander and Williams Racing: Expanding Horizons with a New Sponsorship Alliance
Santander and Williams Racing have announced a new multi-year partnership beginning in the 2025 Formula 1 season. As part of this agreement, Santander will become an official partner of Williams Racing, marking an exciting development in the bank’s longstanding association…
