Inside Formula 1: Business. Lifestyle. Power.
Williams and JCB announce new partnership
Williams Martini Racing and construction equipment manufacturer JCB are proud to announce a new partnership ahead of the 2017 season. The agreement is one of a number that will be made following the appointment of Lance Stroll, as one of…
McLaren-Honda Formula 1 Team Video Interviews
Since 1966, the McLaren Formula 1 team has won more F1 Grand Prix races than any other, owing to the relentless efforts, grit and determination of our team and drivers. Click here to subscribe to our print edition! Whether the…
New Era becomes official headwear partner of McLaren-Honda
McLaren-Honda is delighted to announce a new global partnership with New Era. Click here to subscribe to our print edition! McLaren-Honda is delighted to announce a new global partnership with New Era, which sees the company becoming the official authentic headwear…
VTB Group becomes title partner for the Russian Grand Prix
VTB Group, a Russian financial conglomerate, has been announced as the event title partner for the 2017 Formula 1 VTB Russian Grand Prix. The company’s branding has been included in the race’s logo and VTB has obtained additional advertising, marketing…
All-New McLaren-Honda MCL32 Breaks Cover: Bold Design, New Era, Fresh Ambition
The McLaren-Honda MCL32 has officially broken cover, ushering in a bold new chapter for the iconic Formula 1 team. Featuring a striking new livery that pays homage to McLaren’s 1960s heritage, an overhauled management structure, a fresh driver line-up, and…
Ferrari Unveils the SF70H: A Bold New Challenger for the 2017 Formula 1 Season
Scuderia Ferrari has officially launched the SF70H, its 63rd single-seater built to compete in the FIA Formula 1 World Championship. Developed in response to one of the most significant regulation overhauls in the sport’s modern history, the SF70H represents a…
Sahara Force India welcomes Orange Bus as Digital Partner
Sahara Force India is delighted to welcome Orange Bus as the team’s Digital Partner in a multi-year deal. An award-winning specialist digital agency, Orange Bus will deliver a range of exciting new solutions for the team, including a new website…
Hype to keep Sahara Force India energised in 2017
Hype Energy and Sahara Force India will continue their successful partnership throughout the 2017 season. Click here to subscribe to our print edition! The branding will be shown off when the VJM10 is presented to the world on Wednesday afternoon with…
Sahara Force India teams up with fashion label Farah
Farah, the London-based fashion brand, and Sahara Force India sign a sponsorship agreement. The fashion label becomes an Official Apparel Partner for the 2017 Formula 1 season. Click here to subscribe to our print edition! Farah’s association will involve supplying team…
MAPFRE joins Renault Sport Formula One Team
Renault Sport Formula One Team is proud to announce that Spain’s leading insurance company, MAPFRE, will join the team as a partner. Click here to subscribe to our print edition! The MAPFRE brand will appear on the livery of the team’s…
FXTM partners with Sahara Force India in 2017
Sahara Force India is pleased to welcome FXTM, the online trading platform for the forex industry, as an official partner ahead of the new season. FXTM branding will appear on the rear section of the car’s sidepod as well as…
Toto Wolff and Niki Lauda renew contracts with Mercedes to end 2020
Toto Wolff and Niki Lauda have agreed to continue their successful partnership of recent years until the end of 2020. New contracts aligned with current FOM commercial agreement Dr Dieter Zetsche: “This commitment gives our F1 programme important continuity” Click…
