Inside Formula 1: Business. Lifestyle. Power.
GP Extreme becomes Race Partner of the Sauber F1 Team
The Sauber F1 Team is pleased to announce a one-off race partnership with GP Extreme at the upcoming Grand Prix in Abu Dhabi. GP Extreme are specialists in providing driving experiences for anyone who is passionate about motorsport – making…
McLaren Technology Group extends business partnership with SAP
McLaren and SAP, longtime partners since 1997, today announced a partnership renewal that extends the relationship through 2020. As an Official Technology Partner, SAP solutions are utilised throughout the whole of the McLaren Technology Group. Click here to subscribe to our…
Vonhaucke joins Sahara Force India as industrial partner
On the eve of the Mexican Grand Prix, Sahara Force India pleased to welcome Vonhaucke as its official industrial partner. The Mexican furniture experts will work closely with the teapot enhance the look and feel of the team’s trackside image…
McLaren announces partnership with premium luggage brand LAT_56
The new ‘McLaren LAT_56’ collection, which includes suitcases, duffels, wheeled carry-ons, check-in bags, laptop bags, garment bags, briefcases, backpacks and wash bags, will launch officially in late November, after which the products will be available for pre-order ahead of the…
Renault Sport announce partnership with RCI bank and services
Renault Sport Formula One Team is pleased to welcome RCI Bank and Services as a partner of the Formula 1 team. RCI Bank and Services will appear on the R.S.17 from this weekend’s Malaysian Grand Prix. Click here to subscribe to…
Driving future innovation – Aston Martin Red Bull Racing
The rumours are true: in 2018 Red Bull will race as Aston Martin Red Bull Racing. Today Red Bull announced Aston Martin as their title partner from the 2018 season. They’ve been working with the world famous sportscar maker for…
Fast start for Williams in new fan engagement campaign
Formula One team Williams has recorded strong early results in its new partnership with data-driven sports marketing agency Two Circles to bring its millions of fans and followers closer to the world of Williams and Formula One. Click here to subscribe…
McLaren Racing and Renault Sport Racing confirm partnership
Following lengthy talks, Renault Sport Racing and McLaren Racing are pleased to announce they have agreed on an engine supply partnership for 2018, 2019 and 2020 seasons. The deal will see Renault Sport Racing supply McLaren with Formula 1 power…
Scuderia Toro Rosso to join forces with Honda
Scuderia Toro Rosso is pleased to announce that it has reached a multi-year agreement with Honda Motor Co. Ltd. to run Honda power units starting from the 2018 Formula 1 season. Click here to subscribe to our print edition! Franz Tost (Scuderia…
Mercedes-AMG Petronas Motorsport and Rubrik announce new partnership
Mercedes-AMG Petronas Motorsport today confirms a new team partnership with Rubrik, specialists in Cloud Data Management. Click here to subscribe to our print edition! With data volumes, backup and recovery requirements becoming ever more demanding in Formula One, the team…
Flex-Box becomes Race Partner of the Sauber F1 Team
The Sauber F1 Team is delighted to announce a one-time race partnership with Flex-Box at the upcoming Singapore Grand Prix. Flex-Box is a global company, which specializes in manufacturing shipping containers. Click here to subscribe to our print edition! During this…
McLaren Honda & Hookit sign long-term partnership
McLaren Honda is pleased to announce a long-term partnership with Hookit, a leading digital analytics and valuation platform in sports marketing. Click here to subscribe to our print edition! As the team’s official digital valuation partner, Hookit will measure, value and…
